As a SEO specialist, Sanne focuses mainly on content optimisation. She likes to write texts that work for users as well as search engines and enjoys seeing the results of a well-crafted strategy reflected in rising rankings. Although her heart lies with content, she is always open to learning more about SEO's other disciplines.
Sanne initially worked at a full-service marketing agency. There, she realised that her interests lay elsewhere: she would rather become truly proficient in one specialist area than be able to do a bit of everything. SEO increasingly appealed to her and her interest in it grew. That’s why she decided to look for a job as a SEO specialist.