You already have content, ads and campaigns. But how do you make sure more visitors actually convert? With our new CRO checklist, you'll discover where the opportunities lie to turn viewers into customers. Why CRO is no longer a nice-to-have You pay for traffic. Whether via SEO, SEA or social: every visitor costs effort (or money). So a shame if that visitor drops out because of a bad form, unclear CTA or wrong order on your page. Conversion optimisation (CRO) helps you

You optimise your pages for Google. But what do you do with systems like ChatGPT, Perplexity or Bing Copilot? More and more people are using AI tools to find information. That changes how you look at SEO. Use our checklist to make your content suitable for search engines as well as AI systems. ➡️ Download the AI SEO checklist immediately Why AI SEO is not an afterthought AI increasingly determines how content is found and displayed. Many people no longer even click through to a website. They get

More and more people are using AI chatbots like ChatGPT, Gemini and Perplexity to get instant answers to their questions. This means fewer click-throughs to websites, but the users who do click through are often more targeted and deliver more. For companies, it is therefore important to stay visible in these AI answers. In this article, you will read how these AI models work and I will tell you how to optimise for this. Navigate to: What are LLMs and

Creating ChatGPT graphics in 2026 is no longer a future. It's something you can already do today, just in ChatGPT itself. Whether you are preparing a social media post, want to visualise a product concept or are looking for an illustration to accompany your blog: ChatGPT can generate it based on text. All you have to do is describe what you want to see. We explain step by step exactly what ChatGPT's image function is, how it works and what you can do with it

Where searches used to consist of single words and quick answers, something completely new is now replacing them. Namely an interactive, reasoning-driven conversation with Google. AI Mode, built on generative AI and ondersupported by Gemini 2.0, is only available in the US for now. Google announced the arrival of AI Mode in early March 2025. But the global rollout is not long in coming. For onder adopters, marketers and marketing managers, now is the best time

Back in 2023, we wrote about the battle between Gemini vs ChatGPT, then known as Bard, Google's AI. Back then, Bard was not yet available in the Netherlands and ChatGPT had a clear lead in ease of use and functionality. We are now in 2026, and the cards have been reshuffled. Bard is now called Gemini, does work in the Netherlands and is fully integrated into Google services. Together with ChatGPT, Gemini now forms the top of the AI market: these are the two

You sell your products on marketplaces like Amazon, Bol(Bol.com), eBay, Cdiscount or Allegro? Then you know what it's like to lose yourself in a sea of competition. But don't worry! Marketplace SEO will help you get your products noticed. With the right strategy, you will ensure that your offerings are visible to the right customers and that you get more sales from the marketplaces where you are active. I take you through the strategies that

Creating a prompt generator in Google Sheets is a powerful way to generate structured and consistent prompts for your AI, such as ChatGPT or Gemini. This allows you to improve your SEO strategy by providing structured input to your AI tools. My set-up for the prompt generator was inspired by the one Aleyda Solis once published. I have adapted and further developed her input and structure so that I now have sufficient experience and knowledge to

In April, I was with colleagues at brightonSEO, the largest SEO conference in the world. I attended several interesting talks, but one of the speakers who really got me thinking was Liam Cumber. His talk was called "What the f**k is alt-text and how do you write it?". Just before the conference, I was wondering how I am actually supposed to write alt-text. After all, I - and probably many SEO specialists and website administrators with me - only dropped a keyword in