Why do some A/B tests succeed while others fail, even if they are well designed? The answer lies in understanding human behaviour. The book "Online Influence" by Bas Wouters and Joris Groen takes Dr B.J. Fogg's model and gives concrete tools to get started with it. Through proven behavioural psychology, we are able to increase someone's ability and motivation and thus increase the chances of a successful A/B test.  

Expectations and valuable insights First time BrightonSEO. Did it live up to my expectations? To answer that question, it is good to know what my expectations were. I am at agency Onder like 11 of the 13 colleagues "SEO Specialist", within this specialism we internally still make onder distinction into; content, authority, technology and data. And since my focus is on content, I will therefore also mainly pick my talks on that. I describe my donderday and Friday full of

The page that Google shows you after entering the search query (the SERP - Search Engine Results Page) changes and keeps changing. Due to changes in the algorithm, (AI) capabilities or other new features, the search engine results page may suddenly look completely different for your keyword. So it is important to check this page if you create new content or change old ones because your click through rate is dropping. Funnily enough, the SERP analysis for writing

Shopify is a popular e-commerce platform that offers many features for building and managing online shops. But like any CMS, Shopify has its pros and cons when it comes to search engine optimisation (SEO). This time, we take a look at Shopify's pluses and minuses from a SEO perspective. 3 general advantages are: Shopify offers a fast and stable webshop environment where you have instant insight into your sales, orders and order processing. There are also several accounting apps, ERP apps and

There is one certainty the moment you finally doze off in front of your tent at a campsite in southern France in August: Google is rolling out a Core Update. Funnily enough, they also did this in August 2023 and last month it was ball again. You'd almost change your holidays to it. The update is now fully rolled out and fortunately we are seeing some nice winners among our clients and affiliate websites. But as always, after such an update, there are

It is one of the most popular webshop platforms. The many themes, fast environment, extensive product catalogue and a dashboard with direct insight into turnover and orders. I take you through important considerations when looking for the right CMS for your webshop or website, zooming in on the advantages and disadvantages from a SEO point of view. This time specifically about Lightspeed. Lightspeed has several features that make it attractive to website owners. 3 general advantages are: Lightspeed offers

As an affiliate, how can you protect your revenue and comply with Google guidelines? After the Google updates in March and September, many of those affected turned out to be onderakers with an affiliate website. The Volkskrant even spoke of businesses being busted. The updates concerned helpful content with the aim of "reducing bad, unoriginal search results". A nice aim, although Google also received a lot of criticism: they would have unfairly disadvantaged smaller onderakers. Some of the damage then seems

Martin van Kranenburg, author of Writing for the Brain has released a new book: " ChatGPT as a second brain". Since I also write texts using ChatGPT, I was curious. Well much has been written about ChatGPT and we have also heard a lot about the downside of this tool. As in onderaand ChatGPT même, copy pasting the output results in a lot of frustrations. Personally, I regularly stumble over typical AI words like crucial and aesthetic. Limitations of ChatGPT are a

If I tell you that you can split processes in your brain into a process we call System 1 (fast, intuitive processes) and a System 2 (slower, analytical processes), with which do you think you make most decisions? Spoiler: it is a complicated interplay between the two systems, but most of the time you will use System 1. System 1 and System 2 are concepts described by Daniel Kahneman in his book Thinking Fast and Slow.