Webinar: GEO (AI Search) in 3 steps: get found, understood and recommended by AI
Being recognised by AI doesn’t start with AI.
It all starts with how visible your brand is online, what associations AI makes with your brand, and whether your website is easily accessible to bots and agents.
In this webinar, Jan Willem, Ineke and Jeroen will show you how to put this into practice. From content and digital PR to entities and technology.
Watch the webinar
What will you learn in this webinar?
During the webinar, we’ll show you how your brand can stay visible now that more and more people are turning to ChatGPT, AI Overviews or Perplexity for answers rather than Google.
Jan Willem explains how you can differentiate your brand through content, both on your own website and beyond via digital PR, so that LLMs are more likely to quote and recommend you in their responses.
Ineke shows you how to measure which entities an LLM associates with your brand, and how to use that information to draw up a plan to link precisely those entities to your brand that you want.
Jeroen looks at the technical side: what you need to fix on your website to make it interesting and accessible to bots and agents.
For whom is this webinar
This webinar is for marketing and communications specialists, SEO specialists, content teams and web professionals who want to understand how their brand appears in AI Search.
You might also be interested in marketing managers and other decision-makers who want to know what GEO means for their brand and what steps they can take today.
Free GEO analysis
Have you watched the webinar and think it’s time to get started with GEO yourself? Then request our free Live GEO analysis. Together, we’ll look at where the opportunities lie for your website and you’ll discover the best place to start!
Who is giving this webinar?
Jan Willem Harmsen
Ineke Withaar-Colijn
Jeroen Driehuis
Jan Willem focuses on content, branding and digital PR. And is a leader when it comes to sharing Claude Skills with his colleagues.
In the webinar, he shows how, as a brand, you can set yourself apart in terms of content – both on your own website and beyond – so that LLMs are more likely to quote and recommend you. Jan Willem also has quite a serious addiction to the TV programme *Rijdende Rechter*.
Ineke is the first Onderian (since November 2019) and focuses primarily on content, training and, since this year, entity SEO.
In the webinar, she shows how, as a brand, you can measure which entities an LLM associates with you and how you can influence this. Incidentally, Ineke also has an Instagram channel dedicated to gardens.
Jeroen is a SEO specialist, a fan of migrations, and has been analysing the crawling behaviour of LLM bots for quite some time.
In the webinar, he shows what you need to fix on your website to make it accessible (and interesting) to bots and agents. Jeroen has a soft spot for hardcore – not the Thunderdome sort, but more along the lines of punk.
Dutch
English