Organic shopping optimisation

Why organic shopping optimisation?

Organic Shopping is prominent in the Google SERP. Not only for long tail product page searches in both normal search results and the products tab, but also for generic searches, Google is increasingly showing shopping grids.

The benefits at a glance:

• Additional organic traffic to your products zonder ad budget
• Visibility alongside your paid Shopping campaigns
• Sustainable organic growth, independent of media budget
• Better performance in AI Overviews and future Google developments
• Higher ROI on your existing SEO efforts

Which web shops is this suitable for?

Organic Shopping optimisation is perfect for ecommerce businesses with:

• Many product detail pages (PDPs) and an extensive long tail
• Rich product specifications and detailed product information
• Prices not behind a login
• An ongoing paid Shopping Ads campaign (is not necessarily required by the way)

How we influence organic shopping results

Many agencies only focus on feed management or technical aspects. We follow a systematic approach that optimises the entire chain - because only then will you really score in Organic Shopping.

1. Product feed generation from your PDPs

• Feed creation: We automatically generate a product feed based on all the information on your product detail pages (via your CMS or in consultation with your developer)
• Completeness check: ensuring mandatory fields such as price, brand, product specifications and images are correctly included
• Quality control: checking that the feed meets Google's requirements for organic listings

2. Feed management tool implementation

• Channable setup: We place a professional feed management tool between your product feed and Merchant Center
• Data unification: raw product data is structured and unified for optimal performance
• Flexibility: This allows us to optimise your feed zonder adjustments to your product pages

3. Merchant centre configuration

• Feed upload and linking: Your optimised feed is correctly linked to Google Merchant Center
• Activate free listings: We ensure that 'Free listings' are set correctly via Data sources > Settings
• Feed strategy: advice on one shared feed or separate feeds for organic and paid traffic

4. Channable optimisation and testing

• Title optimisation: Via rules, we transform, for example, "Seal-It 216 Silicon SA 310ml" to "Sanitary Sealant Grey/Silver Grey Silicone Sealant - Seal-It 216 Silicon SA 310ml".
• UTM implementation: Adding tracking parameters for measurable results
• A/B testing: testing different optimisation rules to improve CTR and conversions
• Continuous optimisation: Based on performance, implement new rules and tighten existing ones

5. Monitoring and reporting

• Multi-channel tracking: measuring results via Search Console (Seller notifications), Google Analytics (UTM tags) and Merchant Center
• Performance analysis: which optimisations lead to more clicks, better CTR and higher conversions
• Proactive adjustment: monthly optimisation based on data insights

Our proven approach

Step 1: Analysis and audit
We check your current Merchant Centre setup, product feed quality and technical implementation.

Step 2: Feed optimisation
Through Channable or similar tools, we optimise your product feed zonder customise your website.

Step 3: Implementation and testing
We set everything up and test the configuration before going live.

Step 4: Monitoring and adjustment
Continuous optimisation based on performance in Search Console, Analytics and Merchant Center.

Measurable results

We report transparently on:

• Organic Shopping clicks: Via Google Analytics with UTM tracking
• Impressions and CTR: In Google Search Console onder 'Vendor notifications'
• Feed performance: Approved vs. rejected items in Merchant Center
• Revenue impact: Directly measurable organic traffic from Shopping

Why choose Onder?

• Holistic approach: we look beyond feed management to the complete Organic Shopping ecosystem
• Proven expertise: Experience with complex ecommerce SEO processes and Shopping optimisation
• Transparent working method: Clear reporting and insight into all optimisations
• Critical mindset: We test what works instead of blindly following best practices
• Reliable partner: We honour agreements and proactively identify opportunities and risks

Ready to become visible in Google Shopping for free?

Organic Shopping offers a unique opportunity to be zonder ad budget prominently visible where your target audience searches for products. With the right optimisation and technical setup, you can generate significantly more organic traffic.

Want to know what Organic Shopping optimisation can do for your shop?

Frequently asked questions

How is it different from paid Google Shopping?

Organic Shopping are free product listings, similar to the difference between organic and paid search results. You pay no cost per click but you do have to invest in optimisation.

How long will it take to see results?

After implementing the optimisations, you will see initial results within 2-4 weeks. Full impact is usually visible after 2-3 months.

Can this work alongside my current Shopping campaigns?

Absolutely. Organic Shopping complements, not replaces, paid Shopping campaigns. It increases your overall visibility.

Do I need Channable?

For optimal results, we recommend feed management tools such as Channable, but always mandatory. We advise based on your specific situation.