Webinar: AI SEO | The customer journey is upside down
What changes and what you do with them
Your customers don't just search through Google anymore. They ask ChatGPT, Gemini or Perplexity and get instant answers. Zonder your website ever see.
In this webinar, Martijn Hoving and Jan Willem Harmsen show how AI systems search, which brands they choose and how you can make sure your organisation is found and mentioned.
Watch the webinar
Why this webinar is worthwhile
Increasingly, people are getting their answers not through a single search result, but through AI systems that combine multiple sources. This affects how you are found, how your content is read and which brands are picked up.
In the webinar, we explain in an understandable way how this shift works. Focused on what you can do with it in your marketing, content or SEO approach.
What you take away from the webinar
We discuss how AI systems search, what signals they pick up and how to stay visible when AI forms its own answers. You will see:
- How AI performs multiple searches before giving an answer
- why passages become more important than pages
- what basis you need to be found at all by AI
- how content quality, structure and expertise play a greater role
- why authority now works differently than we are used to
- What you can realistically measure within AI SEO
- And where this is going with developments such as Agentic AI
The webinar is full of examples and shows how we apply AI SEO in practice with customers.
Who gives this webinar
Martijn Hoving - Founder & SEO specialist
Jan Willem Harmsen - Content & Digital PR specialist
Martijn works daily on SEO strategies and helps organisations understand the role AI plays in their visibility. He is known for his clear, practical explanations.
Jan Willem focuses on content, brand and authority. In the webinar, he shows how AI looks not only at what you write, but also at who you are as a brand and where you are mentioned.
Dutch
English