AI within our SEO approach

At Onder, AI is neither an isolated service nor an end in itself. It is a tool within our SEO approach, enabling us to analyse better, prioritise more sharply and test faster. Always in combination with human expertise and strategic insight.

This page shows how AI plays a role within the way we work.

AI as accelerator, not replacement

We use AI to recognise patterns faster, make sense of large amounts of data and explore scenarios that would take a lot of time with manual work. That doesn't mean AI makes decisions. Those stay with us.

AI helps us get to the point faster, but interpretation, consideration and strategy remain human. It is precisely this combination that makes for better choices.

Application within engineering

Within technical SEO, we use AI to make complexity manageable. Think of analysing large website structures, recognising recurring technical problems and identifying risks during changes or migrations.

AI helps us see faster where bottlenecks arise, so we can take targeted action and prioritise based on impact.

Application within content

With content, we use AI as a tool to cluster search intentions, analyse competitive landscapes and identify opportunities. The writing itself remains customised. No generic texts, no automatic output that has to be “good enough”.

AI ondersupports the thought process so that content better matches what people are looking for as well as what a brand wants to convey.

Application within authority and visibility

AI also plays a onder supporting role within authority and visibility. We use it to recognise patterns in link profiles, spot opportunities and onder build campaigns better. Not to turn volume, but to be more targeted and monitor quality.

LLM tracking
Search behaviour is increasingly shifting from search engines to AI models and assistants. With LLM-tracking onder, we explore how and where brands are reflected in answers from large language models. Not to “measure” rankings as with Google, but to gain insights into visibility, context and framing within AI answers.

We use LLM tracking as a complementary signal within analyses and strategic choices, not as a separate product.

Read more about LLM tracking

CustomGPTs for analysis and insight
We develop and use proprietary GPT environments to speed up analyses and reduce complexity. Think of summarising large datasets, testing assumptions or exploring scenarios.

These CustomGPTs are not tools we sell, but internal tools that help us reach sharper insights faster.

See how we CustomGPTs deploy

Technical SEO GPT
Within technical SEO, we use specialised GPT applications to spot patterns and anomalies faster. For example, with large website structures, crawl data or technical error messages.

The output is never leading, but it helps us analyse and prioritise more specifically based on impact.

Read how Technical SEO GPT is applied

ContentGPT
In content onder, AI helps us analyse search intentions, structure onder objects and assess competition. ContentGPT helps think before writing, not automate texts.

This keeps content strong, human and tailored to brand and target audience.

Find out how ContentGPT is used

No separate AI products, but one approach

We offer no separate AI services, no separate tools and no standard AI solutions. AI is woven into how we work within our SEO services and specialisms. Whether it is outsourcing, an audit or coaching, AI onder supports the process, but never sets the course independently.

This will prevent AI from becoming an end in itself, and keep the focus on sustainable growth.

For whom it is relevant

This approach is relevant for organisations that want to look forward but remain critical. Who understand that AI offers opportunities, but also has limitations. And who value strategy, nuance and consistency over quick tricks.

If you want to know how this is applied in your situation, it almost always starts with insight.

Schedule a free AI live SEO analysis