Online AI SEO training course

Reality: your competitors are already at it

AI answers become the new search results. ChatGPT mentions brands by name. Perplexity gives instant recommendations. Google AI Overview answers questions without anyone still clicking through to your site.

The problem? You can't just open a ‘ChatGPT Search Console’. There are no clear metrics. It feels like a black box.
Reality? AI SEO is indeed measurable. You can indeed address it. You just need to know how.

This training will show you how to:

• Brand authority builds up so AI systems recognise and name your brand
• Content writes that understand and cite Large Language Models
• Technical Optimises for AI crawlers (yes, they exist)
• Meet whether it works, with concrete tools and metrics 

Choose your training

Who is this training for?

This training is for you if you:

•  Already have SEO knowledge and want to know how AI is changing the playing field
•  Sees organic traffic stagnating since AI answers
•  Want to understand how ChatGPT and Perplexity choose which brands to name
•  Looking for concrete tools to adapt your strategy
•  Want to be ahead rather than behind the times

Suitable for:

Online marketers, SEO specialists, content managers, communications officers

Not suitable as:

You don't know much about SEO yet. Then first follow our free SEO beginner's course. 

What you learn

Strategy: from Google-first to multi-platform
Understand how AI is transforming the customer journey. From linear search to messy middle. From keyword-driven to topical authority. From one search engine to multiple AI platforms.

Content quoting AI systems
Learn how LLMs scan and select content. They read passages rather than pages. They focus on entities instead of keywords. They use RAG (Retrieval Augmented Generation) for real-time information.

Building authority through Digital PR
Why brand mentions are more important than backlinks. LLMs learn not only from your own website, but from the whole internet: news, reviews, forums, podcasts.

Technical basis in order
Which AI crawlers there are and how to allow (or deliberately block) them. The difference between pre-training bots and RAG bots. JavaScript & rendering: the biggest problem for AI findability.

Measurability: navigating the black box
AI SEO feels like working in the dark. But you can actually measure it through three ways: LLM prompt tracking, AI referral traffic, and log file analysis.

Why this training works

1. Not theory, but practice
   All examples come from real customer projects. You will see concrete figures, before-and-after comparisons, live demonstrations in ChatGPT and Perplexity. No abstract concepts, but proven approaches.
2. Directly applicable
   Each module ends with actions you can pick up the same week. From adjusting robots.txt to restructuring content to setting up your first prompt tracking.
3. Up-to-date
   AI SEO changes weekly. This training was created in February 2026 and will be updated as soon as there are new developments. You will get automatic access to updates.
4. By experts who do it every day
   The Onder team works every day on AI SEO for clients in a variety of sectors. From law firms to B2B tech. From travel industry to higher education. This training is not theory, but distilled practical experience.

The team behind the training

This training has been developed by Onder's specialists, each with his/her own expertise. Meet the trainers: 

Jeroen Driehuis

Technical SEO and CRO specialist. Analyses data, makes connections and teaches you to decide on facts.

Leanne la Faille

Content specialist. Shows you how passages work, what LLMs do and don't quote, and how to use E-E-A-T for AI visibility.

Ivo Nijboer

Expert in e-commerce and on-page SEO. Shows you how to develop strategic content that really gets in

Jan-Willem Harmsen

Content & digital PR specialist. From research to press release to AI-mention: he teaches you to build authority that AI recognises.

Cynthia Bos

Technical SEO and CRO specialist. Dives with you into robots.txt, log files and prompt tracking, navigating the black box of AI SEO.

Martijn Hoving

Founder of Onder and AI SEO strategist. Lays the groundwork: how AI transforms search and what approach really works for your brand.

More about our team:

Frequently asked questions

• Do I need to have SEO experience?
  Yes. We assume you have mastered the basics (keywords, backlinks, on-page SEO). The focus is entirely on AI SEO.
• How long will I have access?
  Lifetime. And you get automatic access to updates as we add new modules.
• What is the difference between the AI SEO Training and the full training?
  The AI SEO Training (€29.99) focuses entirely on AI SEO. The complete training (€49.99) includes both the complete SEO training and the AI SEO training.
• What tools do I need?
  We cover tools such as RankShift, PromptWatch, Otterly AI, Google Analytics and log file analysis tools. Some have free trials, for others we share alternatives.
• Is this suitable for my industry?
  The principles apply to any sector. We show examples from different industries: law firm, B2B tech, travel, education, parking services.
• Isn't AI SEO just hype?
  No. In the US, 61% of adults actively use AI. 70% of consumers consciously shop with AI agents. This is not a temporary trend, but a structural shift in search behaviour.

Start today

AI SEO is not hype. It is the reality of how people search and find now. Don't wait until your competitors have passed you by. 

The complete AI SEO training.
€29,99

Full SEO + AI SEO Training

€79.99 €49.99 - Temporary promotion

Save €30. In one month €79.99.

Any questions? Get in touch

Read also

• How to be named in AI chatbots - On passages, E-E-A-T and what LLMs do and do not quote
• From Search Engine to Search Everywhere Optimisation - Why you need to think beyond Google
• Preparing for AI Mode - What changes and how do you adapt your strategy?