Achieve more success in your A/B testing through online influence
Why do some A/B tests succeed while others fail, even if they are well designed? The answer lies in understanding human behaviour. The book "Online Influence" by Bas Wouters and Joris Groen takes Dr B.J. Fogg's model and gives concrete tools to get started with it. Through proven behavioural psychology, we are able to increase someone's ability and motivation and thus increase the chances of a successful A/B test.
Website Speed 101
For my part, I thought it would be good to talk about website speed. I think we all know this is important, but why is it so important? And what impact does website speed really have on SEO? In this blog, I'm going to tell you all about it so that you too can have a blazingly fast website! Why is a fast website important? First, let's look at why website speed is so important. If the website
Brighton SEO: The SEO event of the year
What fun we had in Brighton when we were there for the Brighton SEO convention. For my colleague Jesse Commandeur and myself, it was our first time in Brighton and it brought us a lot. Above all, we got a lot of great insights into where SEO is now and where it seems to be heading in the future. In this blog, we are going to highlight to you what we think were the 3 best presentations and
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