Is your shop ready for the AI consumer of 2026?
The peak period of 2026 starts today The peak period is over, the sales have been counted. As you take stock, the next big change is already underway. The way consumers discover products is shifting at record speed from the search bar to a conversation with an AI. Imagine the customer of 2026. Who no longer taps in ‘football boots size 43’, but asks, “I'm looking for durable football boots for a fast outdoor player who plays on artificial turf.” At that point, the
Website Speed 101
For my part, I thought it would be good to talk about website speed. I think we all know this is important, but why is it so important? And what impact does website speed really have on SEO? In this blog, I'm going to tell you all about it so that you too can have a blazingly fast website! Why is a fast website important? First, let's look at why website speed is so important. If the website
Brighton SEO: The SEO event of the year
What fun we had in Brighton when we were there for the Brighton SEO convention. For my colleague Jesse Commandeur and myself, it was our first time in Brighton and it brought us a lot. Above all, we got a lot of great insights into where SEO is now and where it seems to be heading in the future. In this blog, we are going to highlight to you what we think were the 3 best presentations and
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