Author: Bart van Heulen

GEO starts with your target audience (not your prompts)

19-10-2026 Other Martijn Hoving

“How do we fare in ChatGPT?” We’ve been asked that question quite often in the past. But the question is becoming more sophisticated, and the answer doesn’t start with ChatGPT. It starts with the person asking the question. In this article, you’ll read about how we move from target audience to prompts to measurement. GEO (or AI SEO): the question is becoming more sophisticated The question “How are we performing in ChatGPT?” has been asked of us quite often in the past. But we’ve noticed that in all

GEO starts with your target audience

Website Speed 101

2-2-2023 SEO & GEO Bart van Heulen

For my part, I thought it would be good to talk about website speed. I think we all know this is important, but why is it so important? And what impact does website speed really have on SEO? In this blog, I'm going to tell you all about it so that you too can have a blazingly fast website! Why is a fast website important? First, let's look at why website speed is so important. If the website

Improve website speed with this blog by Bart

Brighton SEO: The SEO event of the year

26-10-2022 Cases & Trends Bart van Heulen

What fun we had in Brighton when we were there for the Brighton SEO convention. For my colleague Jesse Commandeur and myself, it was our first time in Brighton and it brought us a lot. Above all, we got a lot of great insights into where SEO is now and where it seems to be heading in the future. In this blog, we are going to highlight to you what we think were the 3 best presentations and

Brighton SEO SERP

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