How are you mentioned in ChatGPT and other AI chatbots?
More and more people are using AI chatbots like ChatGPT, Gemini and Perplexity to get instant answers to their questions. This means fewer click-throughs to websites, but the users who do click through are often more targeted and deliver more. For companies, it is therefore important to stay visible in these AI answers. In this article, you will read how these AI models work and I will tell you how to optimise for this. Navigate to: What are LLMs and
SEO Improve texts
You have good content but no top ranking? Here's what you can do! You've written and published fantastic text that meets all the SEO guidelines: the search terms are nicely incorporated, the meta title and description are good, you've added internal links, the image is unique and the text reads nicely.But then... despite all your efforts, your page still dangles somewhere on page 2 or 3 in the search results. Now what? How do you improve your SEO text even further to
Put your visitor first when writing texts for your website
It sounds logical, but it often goes wrong: we often write web texts in such a way that they are mainly about our company, not about the visitor. While visitor-centric texts, also known as customer-centric texts, focus on what the visitor needs. In this article, you will read why it is so important to put your visitor central and how to do so. Why the visitor must take centre stage Visitors decide within a few seconds whether they will visit your
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