AI developments and the impact on SEO
AI overlays have been more prominent in Google's search results for a week now, and in addition, last week was Google I/O, where a number of important announcements were made. A good reason to explain more about the expected impact of recent developments on SEO. But also to give an insight into the three AI chapters we are now working hard on in the background and share our views regarding changes in SEO strategy. Google I/O:
SEO Improve texts
You have good content but no top ranking? Here's what you can do! You've written and published fantastic text that meets all the SEO guidelines: the search terms are nicely incorporated, the meta title and description are good, you've added internal links, the image is unique and the text reads nicely.But then... despite all your efforts, your page still dangles somewhere on page 2 or 3 in the search results. Now what? How do you improve your SEO text even further to
Put your visitor first when writing texts for your website
It sounds logical, but it often goes wrong: we often write web texts in such a way that they are mainly about our company, not about the visitor. While visitor-centric texts, also known as customer-centric texts, focus on what the visitor needs. In this article, you will read why it is so important to put your visitor central and how to do so. Why the visitor must take centre stage Visitors decide within a few seconds whether they will visit your
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