Author: Britt Sibie

In April 2026, I stood on the brightonSEO stage for the first time. After months of preparation, it was finally here. A little bit of nerves beforehand, but as soon as I was on stage that completely disappeared. The room was packed, the reactions during and after the presentation were good and the topic clearly struck a chord: SEO migrations that go wrong, and how to fix them afterwards. I wasn't the only one talking about migrations. Dave Cousin had a

You have good content but no top ranking? Here's what you can do! You've written and published fantastic text that meets all the SEO guidelines: the search terms are nicely incorporated, the meta title and description are good, you've added internal links, the image is unique and the text reads nicely.But then... despite all your efforts, your page still dangles somewhere on page 2 or 3 in the search results. Now what? How do you improve your SEO text even further to

It sounds logical, but it often goes wrong: we often write web texts in such a way that they are mainly about our company, not about the visitor. While visitor-centric texts, also known as customer-centric texts, focus on what the visitor needs. In this article, you will read why it is so important to put your visitor central and how to do so. Why the visitor must take centre stage Visitors decide within a few seconds whether they will visit your