Author: Britt Sibie

The peak period of 2026 starts today The peak period is over, the sales have been counted. As you take stock, the next big change is already underway. The way consumers discover products is shifting at record speed from the search bar to a conversation with an AI. Imagine the customer of 2026. Who no longer taps in ‘football boots size 43’, but asks, “I'm looking for durable football boots for a fast outdoor player who plays on artificial turf.” At that point, the

You have good content but no top ranking? Here's what you can do! You've written and published fantastic text that meets all the SEO guidelines: the search terms are nicely incorporated, the meta title and description are good, you've added internal links, the image is unique and the text reads nicely.But then... despite all your efforts, your page still dangles somewhere on page 2 or 3 in the search results. Now what? How do you improve your SEO text even further to

It sounds logical, but it often goes wrong: we often write web texts in such a way that they are mainly about our company, not about the visitor. While visitor-centric texts, also known as customer-centric texts, focus on what the visitor needs. In this article, you will read why it is so important to put your visitor central and how to do so. Why the visitor must take centre stage Visitors decide within a few seconds whether they will visit your