How to analyse a failed SEO migration? My 6-step framework of brightonSEO
In April 2026, I stood on the brightonSEO stage for the first time. After months of preparation, it was finally here. A little bit of nerves beforehand, but as soon as I was on stage that completely disappeared. The room was packed, the reactions during and after the presentation were good and the topic clearly struck a chord: SEO migrations that go wrong, and how to fix them afterwards. I wasn't the only one talking about migrations. Dave Cousin had a
Preparing for the arrival of AI Mode
Where searches used to consist of single words and quick answers, something completely new is now replacing them. Namely an interactive, reasoning-driven conversation with Google. AI Mode, built on generative AI and ondersupported by Gemini 2.0, is only available in the US for now. Google announced the arrival of AI Mode in early March 2025. But the global rollout is not long in coming. For onder adopters, marketers and marketing managers, now is the best time
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