Author: Emma Geerts

Once upon a time, there was a girl onderoward grandma with a basket full of goodies. Is the whole story already set in your memory? Then you know the power of storytelling. Stories are remembered. So it is not for nothing that we have been making campfires to share stories with each other since the dawn of mankind. Storytelling has been making more and more friends within the marketing world over the past few years. The literal definition of storytelling is 'telling stories', but increasingly