Ensure reliable experiments by focusing on data, significance and test duration
Conversion optimisation (CRO) is all about experimentation. Whether you are testing a new landing page, completely redesigning the checkout or making a small tweak to a button, you want to know if the change really works. But how do you make sure your experiments produce reliable results? That depends mainly on the following three factors: the size of the dataset, a well-planned test duration and statistical significance. In this article, I will tell you why these three elements are important, how
Being found and remembered: 5 reasons to combine SEO and storytelling
Once upon a time, there was a girl onderoward grandma with a basket full of goodies. Is the whole story already set in your memory? Then you know the power of storytelling. Stories are remembered. So it is not for nothing that we have been making campfires to share stories with each other since the dawn of mankind. Storytelling has been making more and more friends within the marketing world over the past few years. The literal definition of storytelling is 'telling stories', but increasingly
Categories
- View all
- (Content) marketing
- AI (Artificial Intelligence)
- Analytics
- Conversion optimisation
- EEAT
- How to/DIY
- Interview
- Linkbuilding
- News
- Other
- Technical SEO
Any questions?
Get in touch! :) we are happy to help you with all your SEO questions
SEO questionDon't miss it
Subscribe to our newsletter and don't miss a single SEO tip
"*" geeft vereiste velden aan
Dutch
English