Author: Ineke Withaar-Colijn

Our intern Kris Burghout's internship period is almost over. So time for a solid onderv questioning. We got to know Kris as a sociable colleague, serious student and big Marvel fan. Here, he tells you why SEO is very different in practice from knowing the terms and what he did during his travels from Apeldoorn to Zwolle. 1. Why did you want to do an internship at Onder? Within my media manager course, the marketing subject involved a lot of

Say 'customer journey' and everyone nods understandingly. It is something of a magic word to impress your colleagues and customers. But what exactly is it? What does it actually do for you? And are you using it in the right way? I like to tell you about 5 misconceptions around the customer journey. After reading this blog, you will prick up your ears critically when someone starts buzzing 'CJ' all over again. 1.

A new brand! That is fun and exciting, but also a lot of work. I speak from experience, because in my career I have been involved in 5 rebrandings. I have summarised these experiences in 5 practical steps that you can benefit from. Are you facing a rebranding? Good luck and go for it! 1. Put together a core team Whether you have a large or a small company, a rebranding is not a one-person's-job. Many different

Is the summer holidays also a time for you to clear your head? Or would you rather use the time to tidy up and create an overview? David Allen's book Getting Things Done will help you with both! Out of your head and on a list, that's pretty much the main premise of Getting Things Done. In a few steps, you will learn how to do that, what lists there are and how to manage those lists.

At this time of year, we like to share our holiday plans. And cautiously we dream about going abroad again. Do you also have an international dream for your organisation? Then you must be wondering which domain extension is best to choose and what effect it will have on SEO. Here we explain what your options are, because, as always, there is no standard answer. What domain name extensions are there? The domain name extension is the part after the dot,

Recognise that? You do a keyword analysis, the search term appears both loosely and concatenated. So what do you choose for SEO? The biggest search volume? The official spelling? Or a combination to score on both variants? I did a little non-scientific onder search on it. Here you can read that it definitely makes a difference and I help you make a good choice yourself. The language tweet I regularly get to do the final editing of our blogs and in doing so always whine (literally) about

They emerge in December to bloom profusely until they disappear again onder the end of February. No, I am not talking about the Christmas rose (Helleborus) here, but about blogs with marketing trends for the coming year. As a marketer, you naturally want to jump in in time, but there are a lot of them. Very many. What to do with all this information? In this article, we summarise the most important trends. Then we give you some tips you can use to

A sitemap helps you quickly get your pages into search engine indexes. If you also submit your sitemap to Google Search Console, you get all kinds of useful information. You can read about what this information is and how to use it here. Why you need a sitemap A sitemap is an overview of all important pages with which you want to be found by search engines. Google uses your sitemap to crawl your pages. If you do not have a

SEO always comes in handy. Even if you think SEO makes no sense, or is superfluous, there are plenty of reasons to start using it anyway. After all, it is the basis for all your marketing efforts. Here are 10 situations where you can (still) make good use of SEO, with links to useful blogs from the past year. 1. When many people search for your services Many businesses are active on social media, advertise in the local newspaper,