More and more people are using AI chatbots like ChatGPT, Gemini and Perplexity to get instant answers to their questions. This means fewer click-throughs to websites, but the users who do click through are often more targeted and deliver more. For companies, it is therefore important to stay visible in these AI answers. In this article, you will read how these AI models work and I will tell you how to optimise for this. Navigate to: What are LLMs and
Creating ChatGPT graphics in 2025 is no longer a future. It's something you can already do today, just in ChatGPT itself. Whether you are preparing a social media post, want to visualise a product concept or are looking for an illustration to accompany your blog: ChatGPT can generate it based on text. All you have to do is describe what you want to see. We explain step by step exactly what ChatGPT's image function is, how it works and what you can do with it
Back in 2023, we wrote about the battle between Gemini vs ChatGPT, then known as Bard, Google's AI. Back then, Bard was not yet available in the Netherlands and ChatGPT had a clear lead in ease of use and functionality. We are now in 2025, and the cards have been reshuffled. Bard is now called Gemini, does work in the Netherlands and is fully integrated into Google services. Together with ChatGPT, Gemini now forms the top of the AI market: these are the two
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