Author: Jelle Brink

More and more people are using AI chatbots like ChatGPT, Gemini and Perplexity to get instant answers to their questions. This means fewer click-throughs to websites, but the users who do click through are often more targeted and deliver more. For companies, it is therefore important to stay visible in these AI answers. In this article, you will read how these AI models work and I will tell you how to optimise for this. Navigate to: What are LLMs and

A conversion is a concrete measurement moment: behaviour turns into results. Think of an order or payment in an online shop. In B2B, it often involves filling in a form, a call appointment or a demo request. Each conversion delivers demonstrable value. You record them as measurable actions on your site or in your app. That way, you know exactly which actions contribute to your online success. In this article: What exactly is conversion? Many people wonder: what is

You already have content, ads and campaigns. But how do you make sure more visitors actually convert? With our new CRO checklist, you'll discover where the opportunities lie to turn viewers into customers. Why CRO is no longer a nice-to-have You pay for traffic. Whether via SEO, SEA or social: every visitor costs effort (or money). So a shame if that visitor drops out because of a bad form, unclear CTA or wrong order on your page. Conversion optimisation (CRO) helps you

Creating ChatGPT graphics in 2025 is no longer a future. It's something you can already do today, just in ChatGPT itself. Whether you are preparing a social media post, want to visualise a product concept or are looking for an illustration to accompany your blog: ChatGPT can generate it based on text. All you have to do is describe what you want to see. We explain step by step exactly what ChatGPT's image function is, how it works and what you can do with it

Back in 2023, we wrote about the battle between Gemini vs ChatGPT, then known as Bard, Google's AI. Back then, Bard was not yet available in the Netherlands and ChatGPT had a clear lead in ease of use and functionality. We are now in 2025, and the cards have been reshuffled. Bard is now called Gemini, does work in the Netherlands and is fully integrated into Google services. Together with ChatGPT, Gemini now forms the top of the AI market: these are the two