More and more people are using AI chatbots like ChatGPT, Gemini and Perplexity to get instant answers to their questions. This means fewer click-throughs to websites, but the users who do click through are often more targeted and deliver more. For companies, it is therefore important to stay visible in these AI answers. In this article, you will read how these AI models work and I will tell you how to optimise for this. Navigate to: What are LLMs and
Martin van Kranenburg, author of Writing for the Brain has released a new book: " ChatGPT as a second brain". Since I also write texts using ChatGPT, I was curious. Well much has been written about ChatGPT and we have also heard a lot about the downside of this tool. As in onderaand ChatGPT même, copy pasting the output produces a lot of frustrations. I myself regularly stumble over typical AI words like crucial and aesthetic. Discover key insights from
Suppose you have written a product text for a client's website. It complies with SEO best practices. Namely, you have added relevant keywords, meta titles and a headline structure. Visitors come in but the page fails to convert them into customers. Chances are you're not using the right words in your text. That sours because you or your colleague spent valuable time and energy writing this text. The
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