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Author: Jeroen Dam

August Core Update: a (medical) (GPT) analysis and a working action plan

12-9-2024 Google, How to/DIY, Other, Technical SEO Martijn Hoving

There is one certainty the moment you finally doze off in front of your tent at a campsite in southern France in August: Google is rolling out a Core Update. Funnily enough, they also did this in August 2023 and last month it was ball again. You'd almost change your holidays to it. The update is now fully rolled out and fortunately we are seeing some nice winners among our clients and affiliate websites. But as always, after such an update, there are

Illustration of blog the importance of SEO in a website migration

Writing texts with ChatGPT as a second brain

15-8-2024 (Content) marketing, AI (Artificial Intelligence), How to/DIY Jeroen Dam

Martin van Kranenburg, author of Writing for the Brain has released a new book: " ChatGPT as a second brain". Since I also write texts using ChatGPT, I was curious. Well much has been written about ChatGPT and we have also heard a lot about the downside of this tool. As in onderaand ChatGPT même, copy pasting the output results in a lot of frustrations. Personally, I regularly stumble over typical AI words like crucial and aesthetic. Limitations of ChatGPT are a

Sell better with the right words in your text

28-5-2024 (Content) marketing, How to/DIY, Other Jeroen Dam

Suppose you have written a product text for a client's website. It complies with SEO best practices. Namely, you have added relevant keywords, meta titles and a headline structure. Visitors come in but the page fails to convert them into customers. Chances are you're not using the right words in your text. That sours because you or your colleague spent valuable time and energy writing this text. The

sell better with the right words in your text

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