AI developments and the impact on SEO
AI overlays have been more prominent in Google's search results for a week now, and in addition, last week was Google I/O, where a number of important announcements were made. A good reason to explain more about the expected impact of recent developments on SEO. But also to give an insight into the three AI chapters we are now working hard on in the background and share our views regarding changes in SEO strategy. Google I/O:
Writing texts with ChatGPT as a second brain
Martin van Kranenburg, author of Writing for the Brain has released a new book: " ChatGPT as a second brain". Since I also write texts using ChatGPT, I was curious. Well much has been written about ChatGPT and we have also heard a lot about the downside of this tool. As in onderaand ChatGPT même, copy pasting the output results in a lot of frustrations. Personally, I regularly stumble over typical AI words like crucial and aesthetic. Limitations of ChatGPT are a
Sell better with the right words in your text
Suppose you have written a product text for a client's website. It complies with SEO best practices. Namely, you have added relevant keywords, meta titles and a headline structure. Visitors come in but the page fails to convert them into customers. Chances are you're not using the right words in your text. That sours because you or your colleague spent valuable time and energy writing this text. The
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