How to analyse a failed SEO migration? My 6-step framework of brightonSEO
In April 2026, I stood on the brightonSEO stage for the first time. After months of preparation, it was finally here. A little bit of nerves beforehand, but as soon as I was on stage that completely disappeared. The room was packed, the reactions during and after the presentation were good and the topic clearly struck a chord: SEO migrations that go wrong, and how to fix them afterwards. I wasn't the only one talking about migrations. Dave Cousin had a
Writing texts with ChatGPT as a second brain
Martin van Kranenburg, author of Writing for the Brain has released a new book: " ChatGPT as a second brain". Since I also write texts using ChatGPT, I was curious. Well much has been written about ChatGPT and we have also heard a lot about the downside of this tool. As in onderaand ChatGPT même, copy pasting the output produces a lot of frustrations. I myself regularly stumble over typical AI words like crucial and aesthetic. Discover key insights from
Sell better with the right words in your text
Suppose you have written a product text for a client's website. It complies with SEO best practices. Namely, you have added relevant keywords, meta titles and a headline structure. Visitors come in but the page fails to convert them into customers. Chances are you're not using the right words in your text. That sours because you or your colleague spent valuable time and energy writing this text. The
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