Where did it go wrong? Analyse a failed SEO migration in 6 steps
SEO migrations are exciting. A lot of time and energy has often gone into technology, content and design to ensure a smooth transition. Earlier we wrote about migration fucks ups, but how do you figure out in a structured way where it went wrong? In this blog, I take you through six steps on how to analyse a failed SEO migration and figure out the problems. This approach was inspired by this article by Jerrel Arkes.
Content pruning
Content is very important within SEO, but more is not always better. While your website may feel logical and complete to you, it can be very different to visitors and search engines.As a website grows, pages inevitably accumulate that are outdated, irrelevant or even detrimental to your search performance. This can lead to a cluttered website and lower search engine rankings. If this is the case, then you need content pruning. What is content pruning and why is it
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