What is alt text and how do you write it properly?
In April, I was with colleagues at brightonSEO, the largest SEO conference in the world. I attended several interesting talks, but one of the speakers who really got me thinking was Liam Cumber. His talk was called "What the f**k is alt-text and how do you write it?". Just before the conference, I was wondering how I am actually supposed to write alt-text. After all, I - and probably many SEO specialists and website administrators with me - only dropped a keyword in
Content pruning
Content is very important within SEO, but more is not always better. While your website may feel logical and complete to you, it can be very different to visitors and search engines.As a website grows, pages inevitably accumulate that are outdated, irrelevant or even detrimental to your search performance. This can lead to a cluttered website and lower search engine rankings. If this is the case, then you need content pruning. What is content pruning and why is it
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