Author: Linde van Gurp

Search is fundamentally changing. Large Language Models (LLMs), zero-click results and AI-generated answers are putting classic SEO models onder pressure. Fewer clicks, shorter customer journeys and more emphasis on authority, brand equity and context. In these four videos, we share insights on: Not theory, but strategic thinking that you can already apply today. The customer journey, the ‘Messy Middle’ and the role of LLMs What is this video about?Martijn zooms in on the customer journey and shows why it is becoming less and less