Author: Okke-Jorn van der Meulen

How your internal search data is valuable for your SEO

16-1-2025 (Content) marketing, Analytics Tristan Staal

Internal search data are data about the search terms that are entered in your search bar(s) within your website. Would you like to make your website or your navigation much more intuitive? And would you like to rank (even) better for commercial search terms that perfectly match your offer? Then take a look at these search terms. If your shop is already getting some traffic, this information can be very valuable. After all, you can see exactly which terms visitors type into your search bar and where they do so. And these terms

Visual banner of blog on internal search data

How do you recognise good backlinks? - An introduction to link density and link context

7-1-2022 Linkbuilding Okke-Jorn van der Meulen

Google sees a backlink as a vote on a website. When someone posts a link, they actually want to say "I vote for this website or page". However, people don't just post a reference to your site, they do so because you really have something to say. If you have scored that natural referral, this is very good for your website, you will be seen more as an authority and ultimately you will be found better. Links are also sometimes bought in. 'A link is

The 5 best link building tactics for online shops

28-10-2021 Linkbuilding Okke-Jorn van der Meulen

As an online shop, you want to be the address for the avid online shopper. You want to offer your products in an accessible way so that everyone zonder too much trouble places an order with you. In this article, I will take you through the five best link building tactics so that your webshop pops up when people search for an interesting search term. For example, for 'seo advice', we as a SEO agency want to rank first so that you choose us the quickest. What is link building? Think of the internet as

The need for creative link building

23-9-2021 Linkbuilding Okke-Jorn van der Meulen

Tax authority letters. Who doesn't know them? There is not one of those automatically printed letters that has stuck with me very much. The text was formal and boring and I was mostly concerned with what I would get out of it. If you draw the link to link building, it's basically the same thing. In your link partner's inbox, there is only limited space and that's exactly why you need to be onder distinctive and know how to make a difference to get those

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