Author: Okke-Jorn van der Meulen

7 tips voor het maken van een succesvolle contentkalender

27-2-2025 (Content) marketing, How to/DIY, Other Sanne Pasterkamp Kramer

“Kun jij even iets op social media zetten? We hebben al een tijdje niets gepost.” Veel marketingmedewerkers krijgen spontaan jeuk van deze vraag. Want wat is het doel van deze post? Heeft de doelgroep interesse in deze content? En krijgt je doelgroep het überhaupt te zien of zijn de mensen die jij wilt bereiken op een heel ander platform te vinden? Je merkt het al: content plaatsen doe je niet zomaar. Het vraagt om een strategische en tegelijkertijd praktische aanpak.

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How do you recognise good backlinks? - An introduction to link density and link context

7-1-2022 Linkbuilding Okke-Jorn van der Meulen

Google sees a backlink as a vote on a website. When someone posts a link, they actually want to say "I vote for this website or page". However, people don't just post a reference to your site, they do so because you really have something to say. If you have scored that natural referral, this is very good for your website, you will be seen more as an authority and ultimately you will be found better. Links are also sometimes bought in. 'A link is

The 5 best link building tactics for online shops

28-10-2021 Linkbuilding Okke-Jorn van der Meulen

As an online shop, you want to be the address for the avid online shopper. You want to offer your products in an accessible way so that everyone zonder too much trouble places an order with you. In this article, I will take you through the five best link building tactics so that your webshop pops up when people search for an interesting search term. For example, for 'seo advice', we as a SEO agency want to rank first so that you choose us the quickest. What is link building? Think of the internet as

The need for creative link building

23-9-2021 Linkbuilding Okke-Jorn van der Meulen

Tax authority letters. Who doesn't know them? There is not one of those automatically printed letters that has stuck with me very much. The text was formal and boring and I was mostly concerned with what I would get out of it. If you draw the link to link building, it's basically the same thing. In your link partner's inbox, there is only limited space and that's exactly why you need to be onder distinctive and know how to make a difference to get those

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