Author: Okke-Jorn van der Meulen

The peak period of 2026 starts today The peak period is over, the sales have been counted. As you take stock, the next big change is already underway. The way consumers discover products is shifting at record speed from the search bar to a conversation with an AI. Imagine the customer of 2026. Who no longer taps in ‘football boots size 43’, but asks, “I'm looking for durable football boots for a fast outdoor player who plays on artificial turf.” At that point, the

Google sees a backlink as a vote on a website. When someone posts a link, they actually want to say "I vote for this website or page". However, people don't just post a reference to your site, they do so because you really have something to say. If you have scored that natural referral, this is very good for your website, you will be seen more as an authority and ultimately you will be found better. Links are also sometimes bought in. 'A link is

As an online shop, you want to be the address for the avid online shopper. You want to offer your products in an accessible way so that everyone zonder too much trouble places an order with you. In this article, I will take you through the five best link building tactics so that your webshop pops up when people search for an interesting search term. For example, for 'seo advice', we as a SEO agency want to rank first so that you choose us the quickest. What is link building? Think of the internet as

Tax authority letters. Who doesn't know them? There is not one of those automatically printed letters that has stuck with me very much. The text was formal and boring and I was mostly concerned with what I would get out of it. If you draw the link to link building, it's basically the same thing. In your link partner's inbox, there is only limited space and that's exactly why you need to be onder distinctive and know how to make a difference to get those