Zelf rapporten maken in GA4? Gebruik de verkenningen
Google Analytics 4 (GA4) is nu al een tijdje de standaard voor veel mensen om je website-data te analyseren. Vroeger konden we nog terugvallen op Universal Analytics (UA), maar nu dit sinds 1 juli 2023 niet meer werkt, moet je wel in GA4 kijken (of switchen naar een andere tool natuurlijk). Vaak hoor ik gemopper over GA4, met name over de geringe hoeveelheid standaardrapporten. In UA hoefde je zelf nauwelijks een rapport aan te maken, het meeste was al voor
How do you recognise good backlinks? - An introduction to link density and link context
Google sees a backlink as a vote on a website. When someone posts a link, they actually want to say "I vote for this website or page". However, people don't just post a reference to your site, they do so because you really have something to say. If you have scored that natural referral, this is very good for your website, you will be seen more as an authority and ultimately you will be found better. Links are also sometimes bought in. 'A link is
The 5 best link building tactics for online shops
As an online shop, you want to be the address for the avid online shopper. You want to offer your products in an accessible way so that everyone zonder too much trouble places an order with you. In this article, I will take you through the five best link building tactics so that your webshop pops up when people search for an interesting search term. For example, for 'seo advice', we as a SEO agency want to rank first so that you choose us the quickest. What is link building? Think of the internet as
The need for creative link building
Tax authority letters. Who doesn't know them? There is not one of those automatically printed letters that has stuck with me very much. The text was formal and boring and I was mostly concerned with what I would get out of it. If you draw the link to link building, it's basically the same thing. In your link partner's inbox, there is only limited space and that's exactly why you need to be onder distinctive and know how to make a difference to get those
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