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A good SEO strategy will help your website rank higher in search engines like Google and Bing, giving you more visibility and ultimately attracting more traffic to your site. But how should you set up a good SEO strategy? And what will it contain? In this blog, you will first read what a SEO strategy is. Then you will discover which 7 steps will help you create your own SEO strategy. That way, you will be all set for 2025! In

It has been raining complaints about the quality of Google's search results for a while now. As a user, you then have two options: switch to another search engine (but which one?) or adjust your searches to still find what you are looking for. And so it happened. People increasingly started to add + Reddit to their searches. Here you can think of commercial questions like 'best baby carrier for newborns reddit' but also medical questions like 'how long can a tick stay on reddit'

For website owners, a lot of user data fell away in recent months. For example, if your website collects non-anonymised analytical cookies (in addition to functional cookies), explicit consent is needed and a cookie banner is therefore required. Many cookie banners were thus made stricter, resulting in a backlash of data. However, it pays to take a critical look at your cookie banner and optimise it. Of course, you still want as many people as possible to accept the (anonymous) cookies. However, it is important to

Why do some A/B tests succeed while others fail, even if they are well designed? The answer lies in understanding human behaviour. The book "Online Influence" by Bas Wouters and Joris Groen takes Dr B.J. Fogg's model and gives concrete tools to get started with it. Through proven behavioural psychology, we are able to increase someone's ability and motivation and thus increase the chances of a successful A/B test.  

Expectations and valuable insights First time BrightonSEO. Did it live up to my expectations? To answer that question, it is good to know what my expectations were. I am at agency Onder like 11 of the 13 colleagues "SEO Specialist", within this specialism we internally still make onder distinction into; content, authority, technology and data. And since my focus is on content, I will therefore also mainly pick my talks on that. I describe my donderday and Friday full of

The page that Google shows you after entering the search query (the SERP - Search Engine Results Page) changes and keeps changing. Due to changes in the algorithm, (AI) capabilities or other new features, the search engine results page may suddenly look completely different for your keyword. So it is important to check this page if you create new content or change old ones because your click through rate is dropping. Funnily enough, the SERP analysis for writing

Shopify is a popular e-commerce platform that offers many features for building and managing online shops. But like any CMS, Shopify has its pros and cons when it comes to search engine optimisation (SEO). This time, we take a look at Shopify's pluses and minuses from a SEO perspective. 3 general advantages are: Shopify offers a fast and stable webshop environment where you have instant insight into your sales, orders and order processing. There are also several accounting apps, ERP apps and

There is one certainty the moment you finally doze off in front of your tent at a campsite in southern France in August: Google is rolling out a Core Update. Funnily enough, they also did this in August 2023 and last month it was ball again. You'd almost change your holidays to it. The update is now fully rolled out and fortunately we are seeing some nice winners among our clients and affiliate websites. But as always, after such an update, there are

It is one of the most popular webshop platforms. The many themes, fast environment, extensive product catalogue and a dashboard with direct insight into turnover and orders. I take you through important considerations when looking for the right CMS for your webshop or website, zooming in on the advantages and disadvantages from a SEO point of view. This time specifically about Lightspeed. Lightspeed has several features that make it attractive to website owners. 3 general advantages are: Lightspeed offers