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Creating ChatGPT graphics in 2025 is no longer a future. It's something you can already do today, just in ChatGPT itself. Whether you are preparing a social media post, want to visualise a product concept or are looking for an illustration to accompany your blog: ChatGPT can generate it based on text. All you have to do is describe what you want to see. We explain step by step exactly what ChatGPT's image function is, how it works and what you can do with it

Where searches used to consist of single words and quick answers, something completely new is now replacing them. Namely an interactive, reasoning-driven conversation with Google. AI Mode, built on generative AI and ondersupported by Gemini 2.0, is only available in the US for now. Google announced the arrival of AI Mode in early March 2025. But the global rollout is not long in coming. For onder adopters, marketers and marketing managers, now is the best time

Back in 2023, we wrote about the battle between Gemini vs ChatGPT, then known as Bard, Google's AI. Back then, Bard was not yet available in the Netherlands and ChatGPT had a clear lead in ease of use and functionality. We are now in 2025, and the cards have been reshuffled. Bard is now called Gemini, does work in the Netherlands and is fully integrated into Google services. Together with ChatGPT, Gemini now forms the top of the AI market: these are the two

You sell your products on marketplaces like Amazon, Bol(Bol.com), eBay, Cdiscount or Allegro? Then you know what it's like to lose yourself in a sea of competition. But don't worry! Marketplace SEO will help you get your products noticed. With the right strategy, you will ensure that your offerings are visible to the right customers and that you get more sales from the marketplaces where you are active. I take you through the strategies that

Creating a prompt generator in Google Sheets is a powerful way to generate structured and consistent prompts for your AI, such as ChatGPT or Gemini. This allows you to improve your SEO strategy by providing structured input to your AI tools. My set-up for the prompt generator was inspired by the one Aleyda Solis once published. I have adapted and further developed her input and structure so that I now have sufficient experience and knowledge to

In April, I was with colleagues at brightonSEO, the largest SEO conference in the world. I attended several interesting talks, but one of the speakers who really got me thinking was Liam Cumber. His talk was called "What the f**k is alt-text and how do you write it?". Just before the conference, I was wondering how I am actually supposed to write alt-text. After all, I - and probably many SEO specialists and website administrators with me - only dropped a keyword in

AI overlays have been more prominent in Google's search results for a week now, and in addition, last week was Google I/O, where a number of important announcements were made. A good reason to explain more about the expected impact of recent developments on SEO. But also to give an insight into the three AI chapters we are now working hard on in the background and share our vision regarding changes in SEO strategy. Discover the

SEO migrations are exciting. A lot of time and energy has often gone into technology, content and design to ensure a smooth transition. Earlier we wrote about migration fucks ups, but how do you figure out in a structured way where it went wrong? In this blog, I take you through six steps on how to analyse a failed SEO migration and figure out the problems. This approach was inspired by this article by Jerrel Arkes.

Google has started rolling out AI Overviews in Europe. That means we can soon expect AI answers at the top of search results in the Netherlands too. And the impact of this is huge. Even if you're currently at spot 1, you will soon have to compete with AI or make sure you get a listing. What exactly will change? And how do you adapt your content strategy accordingly? Changes in search results Google search results have long since ceased to consist of ten blue links. Featured