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Last week, I got the same question again: “Should we do GEO in addition to SEO now?” My answer: “No. You're already doing it.” Because here is what really happens: ChatGPT searches in Google. Gemini searches in Google. Perplexity crawls through Google's index. Copilot uses Bing. The “revolution” in AI search engines? Runs on the same fundamentals as SEO. Indeed, 90% of what LLMs show comes via real-time search in Google and Bing. The SEO industry is trying to reinvent itself. Marketing

And how you as a brand can capitalise on this with AI SEO For years, we as marketers have looked for footing in models. AIDA, STDC, the classic funnel - all attempts to capture the chaotic reality of a purchase decision in a clear, linear roadmap. But let's face it: those models were always a simplification. Back in 2020, Google introduced the concept of the ‘Messy Middle’: a complex space between the initial trigger and the final purchase, in which consumers

Ivo wrote the Search & Conversion chapter in the NIMA Marketingfacts Yearbook 2026 on behalf of Bureau Onder. The book presentation took place on 15 January, which he attended together with Martijn. A good moment to reflect on the result. In this article, he takes you through the content of the chapter and the key insights we share in it. My contribution to the NIMA Marketingfacts Yearbook 2026 Sometimes there are those moments when you pause for a moment

I use Chrome extensions almost every day. They make performing certain tasks a lot easier. Sometimes I want to quickly see if there is a redirect on a page or know how the metadata is filled in. Extensions then save me a lot of time.Out of curiosity, I asked my colleagues about their favourite extensions. That yielded a list of useful tools for SEO specialists, developers, content marketers and webmasters. What are Chrome extensions? Chrome extensions are small extensions you add to your browser.

It hasn't escaped anyone's notice, the SEO landscape has changed. SEO is no longer just about findability in Google. More and more people are searching in other places: on social media, in AI chatbots or directly in online shops. This shift calls for a broader strategy: Search Everywhere Optimisation. With this, you don't focus on one channel, but on all the places where your target audience actively searches. What does Search Everywhere Optimisation mean? Search Everywhere Optimisation means not limiting your visibility to search engines alone,

ChatGPT is the best-known AI chatbot worldwide, and for good reason. The model excels in text generation, brainstorming, analytics and even code. But that doesn't always make it the best choice for a specific task. Sometimes another AI tool is a better fit. For example, if you value low cost, factual accuracy or direct interfacing with Microsoft 365 more. In such cases, a ChatGPT alternative can be handy. We tell you the 7 strongest ChatGPT alternatives for 2026. By tool

Search engine optimisation (SEO) in 2025 Search engine optimisation will no longer be a given in 2025. Search engines will become smarter, users more critical and the competition more fierce. A smart search engine optimisation approach will ensure that you are found. We teach you exactly what you need to do to remain visible online. No vague theories, but a clear approach in three onder parts: technique, content and authority. Practically explained, with examples. So that you can grow your website through effective search engine

A conversion is a concrete measurement moment: behaviour turns into results. Think of an order or payment in an online shop. In B2B, it often involves filling in a form, a call appointment or a demo request. Each conversion delivers demonstrable value. You record them as measurable actions on your site or in your app. That way, you know exactly which actions contribute to your online success. In this article: What exactly is conversion? Many people wonder: what is

Your texts are strong. Your site is technically sound. And yet you keep getting stuck in the search results. Chances are your authority is not yet sufficiently visible. After all, Google is looking more and more critically at who publishes the information. With our free authority checklist, you can work step by step towards a stronger reputation, better reliability and more trust. And that is essential for SEO in 2025. 👉 Download the checklist immediately What do we mean by 'authority' in SEO? Authority is all about credibility.