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How are you mentioned in ChatGPT and other AI chatbots?

1-8-2025 AI (Artificial Intelligence) Leanne la Faille

More and more people are using AI chatbots like ChatGPT, Gemini and Perplexity to get instant answers to their questions. This means fewer click-throughs to websites, but the users who do click through are often more targeted and deliver more. For companies, it is therefore important to stay visible in these AI answers. In this article, you will read how these AI models work and I will tell you how to optimise for this. Navigate to: What are LLMs and

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What is conversion and why does it determine your online success?

14-8-2025 Other Jelle Brink

A conversion is a concrete measurement moment: behaviour turns into results. Think of an order or payment in an online shop. In B2B, it often involves filling in a form, a call appointment or a demo request. Each conversion delivers demonstrable value. You record them as measurable actions on your site or in your app. That way, you know exactly which actions contribute to your online success. In this article: What exactly is conversion? Many people wonder: what is

Visual depicting conversion in a shopping basket with a cta button

Build your online reputation with our authority checklist

13-8-2025 Other Webmaster

Your texts are strong. Your site is technically sound. And yet you keep getting stuck in the search results. Chances are your authority is not yet sufficiently visible. After all, Google is looking more and more critically at who publishes the information. With our free authority checklist, you can work step by step towards a stronger reputation, better reliability and more trust. And that is essential for SEO in 2025. 👉 Download the checklist immediately What do we mean by 'authority' in SEO? Authority is all about credibility.

visual of an authority checklist

Get more from your website with the CRO checklist

13-8-2025 Other Jelle Brink

You already have content, ads and campaigns. But how do you make sure more visitors actually convert? With our new CRO checklist, you'll discover where the opportunities lie to turn viewers into customers. Why CRO is no longer a nice-to-have You pay for traffic. Whether via SEO, SEA or social: every visitor costs effort (or money). So a shame if that visitor drops out because of a bad form, unclear CTA or wrong order on your page. Conversion optimisation (CRO) helps you

Visual of blog with CRO checklist

Get more out of your content with the AI SEO checklist

13-8-2025 Other Webmaster

You optimise your pages for Google. But what do you do with systems like ChatGPT, Perplexity or Bing Copilot? More and more people are using AI tools to find information. That changes how you look at SEO. Use our checklist to make your content suitable for search engines as well as AI systems. ➡️ Download the AI SEO checklist immediately Why AI SEO is not an afterthought AI increasingly determines how content is found and displayed. Many people no longer even click through to a website. They get

Visual of an AI SEO checklist

Creating the perfect ChatGPT images in 2025: Here's how!

31-7-2025 (Content) marketing, AI (Artificial Intelligence) Jelle Brink

Creating ChatGPT graphics in 2025 is no longer a future. It's something you can already do today, just in ChatGPT itself. Whether you are preparing a social media post, want to visualise a product concept or are looking for an illustration to accompany your blog: ChatGPT can generate it based on text. All you have to do is describe what you want to see. We explain step by step exactly what ChatGPT's image function is, how it works and what you can do with it

Visual from blog about the perfect SEO images making

Preparing for the arrival of AI Mode

31-7-2025 AI (Artificial Intelligence), Google David Homan

Where searches used to consist of single words and quick answers, something completely new is now replacing them. Namely an interactive, reasoning-driven conversation with Google. AI Mode, built on generative AI and ondersupported by Gemini 2.0, is only available in the US for now. Google announced the arrival of AI Mode in early March 2025. But the global rollout is not long in coming. For onder adopters, marketers and marketing managers, now is the best time

google ai and human have conversation via ai mode

I tested Gemini vs ChatGPT in 2025 and found the clear winner!

29-7-2025 AI (Artificial Intelligence), News, Other Jelle Brink

Back in 2023, we wrote about the battle between Gemini vs ChatGPT, then known as Bard, Google's AI. Back then, Bard was not yet available in the Netherlands and ChatGPT had a clear lead in ease of use and functionality. We are now in 2025, and the cards have been reshuffled. Bard is now called Gemini, does work in the Netherlands and is fully integrated into Google services. Together with ChatGPT, Gemini now forms the top of the AI market: these are the two

Google versus ChatGPT which is better?

Marketplace SEO: How to make your products stand out on marketplaces

3-7-2025 (Content) marketing, Technical SEO Ivo Nijboer

You sell your products on marketplaces like Amazon, Bol(Bol.com), eBay, Cdiscount or Allegro? Then you know what it's like to lose yourself in a sea of competition. But don't worry! Marketplace SEO will help you get your products noticed. With the right strategy, you will ensure that your offerings are visible to the right customers and that you get more sales from the marketplaces where you are active. I take you through the strategies that

SEO for marketplaces - Ecommerce

How do you create a prompt generator that works for your business?

26-6-2025 (Content) marketing, AI (Artificial Intelligence), How to/DIY Ivo Nijboer

Creating a prompt generator in Google Sheets is a powerful way to generate structured and consistent prompts for your AI, such as ChatGPT or Gemini. This allows you to improve your SEO strategy by providing structured input to your AI tools. My set-up for the prompt generator was inspired by the one Aleyda Solis once published. I have adapted and further developed her input and structure so that I now have sufficient experience and knowledge to

Google sheet promt gear generator

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