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Google has started rolling out AI Overviews in Europe. That means we can soon expect AI-generated answers at the top of search results in the Netherlands too. And the impact is huge. Even if you're currently in spot 1, you will soon have to compete with AI or make sure you get a listing. What exactly will change? And how do you adapt your content strategy accordingly? Changes in search results Google search results have long since ceased to consist of ten blue links.

SEO migrations are exciting. A lot of time and energy has often gone into technology, content and design to ensure a smooth transition. Earlier we wrote about migration fucks ups, but how do you figure out in a structured way where it went wrong? In this blog, I take you through six steps on how to analyse a failed SEO migration and figure out the problems. This approach was inspired by this article by Jerrel Arkes.

It is impossible to imagine modern websites without JavaScript. Interactive forms, sliders and visual effects make use of it. But did you know that JavaScript also affects how well your website is found in Google? In this blog, I will explain how this works and how you can ensure that your shop remains SEO-proof, even if you work with JavaScript frameworks. How search engines process websites Before I explain why JavaScript can be a challenge, it is good to

Content is very important within SEO, but more is not always better. While your website may feel logical and complete to you, it can be very different to visitors and search engines.As a website grows, pages inevitably accumulate that are outdated, irrelevant or even detrimental to your search performance. This can lead to a cluttered website and lower search engine rankings. If this is the case, then you need content pruning. What is content pruning and why is it

Google Analytics 4 (GA4) has been the default for many people to analyse your website data for a while now. We used to be able to fall back on Universal Analytics (UA), but with this no longer working since 1 July 2023, you have to look into GA4 (or switch to another tool, of course). I often hear grumbling about GA4, especially about the paucity of standard reports. In UA, you hardly had to create any reports yourself, most of it was already pre

You have good content but no top ranking? Here's what you can do! You've written and published fantastic text that meets all the SEO guidelines: the search terms are nicely incorporated, the meta title and description are good, you've added internal links, the image is unique and the text reads nicely.But then... despite all your efforts, your page still dangles somewhere on page 2 or 3 in the search results. Now what? How do you improve your SEO text even further to

It is a popular platform with many themes, a fast environment and a dashboard with direct insight into your performance and contact requests. I take you through important considerations when looking for the right CMS for your webshop or website, zooming in on the advantages and disadvantages from a SEO point of view. This time specifically about Wix. Wix has several features that make it attractive to website owners. 3 general advantages are: Wix offers a fast and stable webshop environment

"Can you please post something on social media? We haven't posted anything for a while." Many marketing staff spontaneously get itchy from this question. After all, what is the purpose of this post? Is the target audience interested in this content? And will your target audience see it at all, or are the people you want to reach on a completely different platform? You see: posting content is not something you do just like that. It requires a strategic yet practical approach.

One of the most popular web shop platforms for estate agents is Realworks. The link with the bid log, crm, APIs and connection with social media platforms offers many advantages for brokerage offices. Realworks is interesting for anyone trading business, new construction, existing construction or agricultural properties. In several blogs, I take you through all the important considerations when looking for the right CMS for your webshop or website, zooming in on the benefits and