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Featured snippets are one of the fastest ways to get more visibility in Google. They appear above the regular search results and immediately grab users' attention. But how do you make sure your content appears in a featured snippet? In this blog, you will discover how to strategically optimise your content to capture this coveted spot. Why are featured snippets valuable? Featured snippets are also called "position zero" because they appear above the number one position in Google

If you are trying to reach visitors in multiple languages, then the Hreflang tag is a must. No matter if you have multiple languages on one website or a different website for each language, with the Hreflang tag you tell Google which location you want to show to which visitor. In the onderstaande blog, I explain what the Hreflang tag is, how to apply it and how to avoid common mistakes. What is Hreflang? The Hreflang is an HTML attribute

You want more visitors to your website, but where do you start? SEO is one of the most effective ways to increase your online visibility. Yet it can be hard not to overlook anything. With our free updated SEO content checklist, you can prepare your website for better search engine rankings and more traffic. A practical and complete list you can use right away! Why a SEO checklist is indispensable Optimising a page for SEO costs

Internal search data are data about the search terms that are entered in your search bar(s) within your website. Would you like to make your website or your navigation much more intuitive? And would you like to rank (even) better for commercial search terms that perfectly match your offer? Then take a look at these search terms. If your shop is already getting some traffic, this information can be very valuable. After all, you can see exactly which terms visitors type into your search bar and where they do so. And these terms

Conversion optimisation (CRO) is all about experimentation. Whether you are testing a new landing page, completely redesigning the checkout or making a small tweak to a button, you want to know if the change really works. But how do you make sure your experiments produce reliable results? That depends mainly on the following three factors: the size of the dataset, a well-planned test duration and statistical significance. In this article, I will tell you why these three elements are important, how

It is one of the most popular webshop platforms with its many themes, fast environment, extensive product catalogue and a dashboard with direct insight into the orders received. I take you through important considerations when looking for the right CMS for your webshop or website, zooming in on the advantages and disadvantages from a SEO point of view. This time specifically about Prestashop. Prestashop has several features that make it attractive to website owners. 3 general advantages are: Prestashop offers a

Conversion Hotel: the event at the end of November on Texel, where around 200 professionals come together. These range from CRO specialists, to agency directors, people working at tools and SEO specialists. Bart, Ineke, Martijn and I attended this year. It's a conference like you don't come across it much. It's not just the keynote sessions that are important, in fact it's much more about getting together with old friends and new ones. Not for nothing does the Pacman rule apply during

Parasite SEO was for years a lucrative strategy that even big players like Forbes eagerly exploited. Affiliate content, discount codes and commercial deals earned millions, but with Google's recent updates against 'site reputation abuse', these golden days seem to be over. Why does Google want to eradicate this practice? And what does this mean for companies that depended on this strategy? What is Parasite SEO? Parasite SEO is a strategy whereby a website with low authority posts content on another website with

Authority is an important onder part of SEO. But a successful strategy goes beyond just getting links. It starts with analysing the right domains, creating valuable content and sharing it strategically. By making smart choices and setting up strong content planning, you will not only increase your visibility in search engines, but also build your brand and online authority. In this article, you will discover how to do this. 1. Organic traffic: