Blog

I use Chrome extensions almost every day. They make performing certain tasks a lot easier. Sometimes I want to quickly see if there is a redirect on a page or know how the metadata is filled in. Extensions then save me a lot of time.Out of curiosity, I asked my colleagues about their favourite extensions. That yielded a list of useful tools for SEO specialists, developers, content marketers and webmasters. What are Chrome extensions? Chrome extensions are small extensions you add to your browser.

It hasn't escaped anyone's notice, the SEO landscape has changed. SEO is no longer just about findability in Google. More and more people are searching in other places: on social media, in AI chatbots or directly in online shops. This shift calls for a broader strategy: Search Everywhere Optimisation. With this, you don't focus on one channel, but on all the places where your target audience actively searches. What does Search Everywhere Optimisation mean? Search Everywhere Optimisation means not limiting your visibility to search engines alone,

ChatGPT is the best-known AI chatbot worldwide, and for good reason. The model excels in text generation, brainstorming, analytics and even code. But that doesn't always make it the best choice for a specific task. Sometimes another AI tool is a better fit. For example, if you value low cost, factual accuracy or direct interfacing with Microsoft 365 more. In such cases, a ChatGPT alternative can be handy. We tell you the 7 strongest ChatGPT alternatives for 2025. By tool

Search engine optimisation (SEO) in 2025 Search engine optimisation will no longer be a given in 2025. Search engines will become smarter, users more critical and the competition more fierce. A smart search engine optimisation approach will ensure that you are found. We teach you exactly what you need to do to remain visible online. No vague theories, but a clear approach in three onder parts: technique, content and authority. Practically explained, with examples. So that you can grow your website through effective search engine

A conversion is a concrete measurement moment: behaviour turns into results. Think of an order or payment in an online shop. In B2B, it often involves filling in a form, a call appointment or a demo request. Each conversion delivers demonstrable value. You record them as measurable actions on your site or in your app. That way, you know exactly which actions contribute to your online success. In this article: What exactly is conversion? Many people wonder: what is

Your texts are strong. Your site is technically sound. And yet you keep getting stuck in the search results. Chances are your authority is not yet sufficiently visible. After all, Google is looking more and more critically at who publishes the information. With our free authority checklist, you can work step by step towards a stronger reputation, better reliability and more trust. And that is essential for SEO in 2025. 👉 Download the checklist immediately What do we mean by 'authority' in SEO? Authority is all about credibility.

You already have content, ads and campaigns. But how do you make sure more visitors actually convert? With our new CRO checklist, you'll discover where the opportunities lie to turn viewers into customers. Why CRO is no longer a nice-to-have You pay for traffic. Whether via SEO, SEA or social: every visitor costs effort (or money). So a shame if that visitor drops out because of a bad form, unclear CTA or wrong order on your page. Conversion optimisation (CRO) helps you

You optimise your pages for Google. But what do you do with systems like ChatGPT, Perplexity or Bing Copilot? More and more people are using AI tools to find information. That changes how you look at SEO. Use our checklist to make your content suitable for search engines as well as AI systems. ➡️ Download the AI SEO checklist immediately Why AI SEO is not an afterthought AI increasingly determines how content is found and displayed. Many people no longer even click through to a website. They get

More and more people are using AI chatbots like ChatGPT, Gemini and Perplexity to get instant answers to their questions. This means fewer click-throughs to websites, but the users who do click through are often more targeted and deliver more. For companies, it is therefore important to stay visible in these AI answers. In this article, you will read how these AI models work and I will tell you how to optimise for this. Navigate to: What are LLMs and