Meet Mani Vivendi, a webshop offering high-quality, sustainable products to promote overall health. In November 2022, Mani Vivendi turned to us with the challenge of reducing their Google Ads costs while increasing their organic growth. This case tells the story of how we worked with Mani Vivendi to meet the challenge and achieve sustainable organic growth.
With the growing amount of online content, it is sometimes difficult to determine which information is really valuable and which meets the needs of searchers. How can you make sure your content has real impact?
Mani Vivendi is a webshop that focuses on offering effective, sustainable products that promote overall health and help prevent complaints. They sell onder other kombucha, kefir, chi machines, massage machines and yoga-related products.
In November 2022, Mani Vivendi approached us with a challenge: how can we achieve organic growth within the healthcare sector while having limited resources? Their costs for Google Ads were rising and return on ad spend (ROAS) was low. They were looking for a solution to reduce costs while driving organic growth. Together, we looked for answers and developed an innovative approach.
The problem was that the Return On Ad Spend (ROAS) from Google Ads had dropped to around 5 by November 2022. The goal was to reduce the cost per click while deploying ad spend smarter.
We started with a thorough analysis of the existing Google Ads campaigns to identify inefficiencies. We then optimised the campaigns by excluding irrelevant keywords, improving ad copy and targeting audiences more accurately. We also ran A/B tests to improve performance and use the ad budget more efficiently.
One of the key steps was to restructure ad groups and improve bidding strategies. This resulted in significantly lower costs per click, allowing Mani Vivendi to get more value from their ad spend.
With the rising cost of online ads, it was vital to increase the Return on Investment (ROI) from SEO to offset the impact of these ad costs. The goal was for the ROI from SEO to be higher than the Return on Ad Spend (ROAS) from Google Ads.
We started with a thorough analysis of the SEO state and conducted a detailed onder search for search terms to identify opportunities. We then searched for search terms with high search volume and low competition, focusing on the most commercially interesting keywords. We developed clusters of content around these keywords to generate more traffic and achieve better margins.
Our approach allowed us to focus on the most valuable keywords, also known as 'money keywords', and create clusters of content around specific categories. As a result, we not only generated more organic traffic, but also improved conversion rates.
Visibility, searches, click share and estimated visits on key search terms from the search analysis (02-11-2022 to 06-09-2023)
Mani Vivendi no longer wanted to depend entirely on paid ads and sought a sustainable, organic approach for their business.
We developed a strategy to create valuable and informative content around relevant search terms. We used advanced technology, whereonder Chat GPT, to generate high-quality content quickly and efficiently. This content aimed to answer common questions and provide useful information to the target audience.
We created informative blog posts and pages on onder topics such as "What is kombucha?" and "Benefits of yoga." This content positioned Mani Vivendi as a trusted source of information in their industry and attracted organic traffic from people looking for valuable information.
For each objective, we formulated a specific approach and strategy to effectively address the challenges. This has enabled us to achieve successful sustainable growth for Mani Vivendi.
Since the beginning of our collaboration, remarkable changes have occurred for Mani Vivendi. Organic traffic has increased by a whopping 300% since November 2022. What started as about 50 daily organic visitors has grown into regular days with more than 200 organic visitors. Although official conversion measurements started only from February 2023, a clear increase is also visible here. These results reflect the successful efforts to achieve sustainable organic growth, despite all the challenges. The approach has paid off, and Mani Vivendi is well on its way to becoming a permanently successful organic business, with positive interaction between SEO and Google Ads.
300% growth in organic traffic compared to November 2022 (green arrow is start date)
Working with Mani Vivendi has shown how effective SEO strategies can lead to significant growth. By embracing new technologies like Chat GPT and focusing on value creation and customer needs, we helped Mani Vivendi achieve sustainable organic growth. The positive interaction between SEO and Google Ads led to a successful and innovative collaboration.Both the client and ourselves are very pleased with the success achieved.
Our team consists of enthusiastic SEO specialists who are happy to work with you for the best results.
Whether it's about content or technical adjustments, it doesn't matter. Martijn briefs this in a very clear way so that it can be implemented locally or by our head office in France. [...] Since the start of our collaboration, we have achieved great results. Keep it up!
When your online onder venture grows, expectations often grow too, in every area. To a large extent, we were in control of SEO and its interpretation ourselves. We found out that our own "general view" was no longer sufficient, so we engaged Bureau Onder. Surprising and clear. We have built up a fine collaboration, partly because Martijn also regularly visits our office with Eline or Mariska (depending on the case), which is very valuable to us!
Martijn and Mariska make the SEO story understandable for the layman and are happy to think along with us. It is nice that there is a personal contact moment every month with an extensive report and the opportunity to talk everything through. After just a few months, Onder has already managed to achieve number 1 positions on Google with some of our webshop pages. We are very satisfied with Onder.
For several years, Onder has been a valued partner of Stella. Martijn is my sparring partner for complex SEO issues and the extra pair of critical eyes that keeps us on our toes. Together, we have achieved nice growth in online visibility, visitor numbers and leads. Onder onder stands out for its short lines of communication and professionalism. They speak our language: don't nag, get down to business. That is what we love!
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