Category: Link building

Backlinks have been an important onder part of search engine optimisation for years, but the concept of a good backlink has changed over time. Where once it was mostly about quantity, now it's all about quality, relevance and credibility. In this article, we dive deeper into what makes a backlink valuable, why context matters and how to avoid getting caught up in an outdated link game. Not every link counts the same A backlink, simply put, is a reference from another website

If you have ever wondered what SEO terms are and why marketers place so much value on them, you are not alone. Among all the jargon, abbreviations and English-language terms, it sometimes seems like learning a new language. But behind those terms is a logic that helps you get found better in Google. And that is exactly what SEO is all about: being visible at the right time, for the right search query. Understanding what people are looking for At

Link building is the process of actively collecting links from other websites to your own site. Such a link - also called a backlink - functions as a kind of recommendation. For search engines like Google, these are signals that your site is valuable. The more relevant and reliable websites link to your content, the higher you can appear in search results. An important detail: it has long since ceased to be about as many links as possible. The quality, relevance and natural structure of your link profile

Findability on Google is essential for businesses and websites to reach visitors and potential customers. While good content plays an important role, it is not the only factor. Technical optimisations, link building and user experience also play a crucial role in how well a website performs in search results. In this article, we discuss the most important aspects that contribute to better findability in Google. Indexation: how do you make sure your website is listed in Google? Before a website appears in

Video marketing has become one of the most powerful tools in digital marketing. Videos allow you to get your message across quickly, clearly and attractively. Whether it's to attract new customers, strengthen your brand or increase conversions, videos offer an effective and versatile way to achieve your goals. In this article, we discuss why video marketing is so effective and the benefits it offers to businesses of all sizes. Why is video marketing so

Regularly checking your link profile is an important onder part of search engine optimisation (SEO). Your link profile includes all backlinks pointing to your website and plays an important role in how search engines like Google assess the authority and relevance of your website. A strong, natural link profile can contribute to higher search results, while a link profile with lots of bad or spammy backlinks can be detrimental. Checking your link profile helps you identify these links and to

Getting backlinks is an important onder part of search engine optimisation (SEO), but not all links are equally valuable. Bad backlinks can hurt your SEO performance and even get your website penalised by search engines like Google. It is therefore crucial to know how to avoid bad backlinks and how to build a healthy link profile that helps your website rank higher. Here are some strategies to avoid bad backlinks. What are bad backlinks? Bad backlinks are links

Link building is one of the most effective strategies within search engine optimisation (SEO) to increase a website's online visibility. Getting quality backlinks from other reliable websites helps to improve your ranking in the search results of search engines like Google. When other websites link to your content, search engines see this as a sign that your website offers valuable and relevant information. This not only strengthens your authority, but also leads to more organic traffic to your website.

Off-page SEO, also known as off-site SEO, is an important aspect of search engine optimisation. With off-page SEO, you can improve the findability of your website in search engines, zonder making direct changes on the website itself. Instead, you focus on external factors that affect your website's ranking in search results, such as links from other websites to your website. Why is off-page SEO important? Off-page SEO helps search engines determine how valuable your website is