Category: (Content) marketing

Local SEO is not just about keywords or technique, but about being found in a specific region. Whereas general SEO focuses on visibility on a national or international level, local SEO looks at proximity. In a local search, Google tries to determine which business is most relevant ánd closest to it. That means factors such as location data, local listings and reviews weigh more heavily. So you cannot just rely on good content or link building; locally, your presence counts

If you have ever wondered what SEO terms are and why marketers place so much value on them, you are not alone. Among all the jargon, abbreviations and English-language terms, it sometimes seems like learning a new language. But behind those terms is a logic that helps you get found better in Google. And that is exactly what SEO is all about: being visible at the right time, for the right search query. Understanding what people are looking for At

Findability on Google is essential for businesses and websites to reach visitors and potential customers. While good content plays an important role, it is not the only factor. Technical optimisations, link building and user experience also play a crucial role in how well a website performs in search results. In this article, we discuss the most important aspects that contribute to better findability in Google. Indexation: how do you make sure your website is listed in Google? Before a website appears in

On-page SEO is an essential onder part of search engine optimisation. It focuses on all the optimisations you can make within your own website to rank better in search engines like Google. Think about improving content, optimising HTML elements and optimising the user experience. But what exactly does on-page SEO entail and how do you apply it effectively? In this article, you will learn how to make your website more findable with practical on-page SEO techniques. What is on-page SEO

Social media and SEO seem like two different strategies at first glance, but they can actually reinforce each other. While SEO focuses on optimising content for search engines, social media helps to bring that content onder the attention of a wider audience. But how exactly does that work? And how can you use social media smartly to improve your SEO results? The relationship between social media and SEO Although social media is not a direct ranking factor for Google, it may

Images not only make a website more attractive, but also play an important role in search engine optimisation (SEO). A well-optimised image can make your website load faster, rank better in Google Images and attract additional visitors. But how do you make sure your images contribute to better SEO? Why is SEO for images important? Search engines like Google use images to better understand the context of a page. A well-optimised image contributes to: In addition, AI is becoming increasingly

In a digital world where thousands of websites vie for attention, a smart SEO strategy is key to making your business thrive online. But what makes a SEO strategy successful? And how can you stay one step ahead of the competition? In this blog, you will learn how to develop a strategy that not only attracts visitors, but also produces long-term results. What is a SEO strategy? A SEO strategy is a plan for improving your website's findability in search engines. The goal

ChatGPT is a language model developed by OpenAI that focuses on human-like text generation. Unlike search engines like Google, which help users by ranking websites and presenting direct search results, ChatGPT is designed to provide answers based on the information it is trained on. This data does not include real-time information from the internet, but comes from a large dataset collected up to a certain date. Search engines use complex algorithms to index web pages

SearchGPT is a promising prototype developed by OpenAI that is potentially going to change the world of search engines. Whereas traditional search engines such as Google and Bing function by indexing web pages and displaying results based on search terms, SearchGPT works fundamentally differently. This AI model uses language technology to generate answers specific to the user's query, with a strong focus on context and understanding. Unlike traditional search engines that refer to a list of links, SearchGPT attempts direct,