SEO specialist

What does a SEO specialist do?

A SEO specialist ensures the best possible organic findability of a website in the search engines. SEO stands for Search Engine Optimisation. The goal of search engine optimisation is to increase the number of relevant visitors and organic traffic. 

The term SEO is familiar to many people these days, but what work falls onder is often unknown to those outside the profession. Working to improve the findability of your website is more than just finding the right keywords. The algorithm is updated several times a year and includes more than 200 ranking factors. Our team of SEO specialists has 100% focus on SEO, and we are not only true SEO enthusiasts, but also UNDERSTAND:

• Content Specialist
• On-Page SEO Specialist
• Authority Specialist
• Technical Specialist

A SEO specialist is more than writing for green checkmarks of your website's SEO plugin.

Explanation of our SEO techniques

Keyword analysis 

One of the most important steps in our SEO process is the thorough keyword analysis. Our specialists, whereonder Ineke, Mariska, Ivo, Tristan and Leanne, identify the most relevant keywords and search terms that match your industry and target audience. This analysis forms the basis for all our SEO strategies.

Writing content

Our content specialists, Ineke, Mariska, Ivo, Tristan and Leanne, are experts in creating high-quality and SEO-friendly content. They ensure that the content of your website is attractive to both search engines and your visitors. This includes writing texts, optimising titles and meta-data, and making sure the content matches your target audience's expectations.

On-page SEO optimisation

Our on-page SEO specialists, whereonder Ineke, Mariska, Ivo and Tristan, focus on optimising the internal structure of your website. They make sure the URL structure is logical, internal links are relevant and the header structure is clear. In doing so, they improve the user-friendliness and SEO performance of your site.

Increase website authority 

Leanne and Jesse, our authority specialists, focus on building the authority of your website. They ondersearch your link profile and provide valuable backlinks to your site. This contributes to a higher Citation Flow and Trust Flow, which is essential for a strong online presence.

Perform link building 

Quality link building can be an important onder part of the SEO strategy. Our specialists work to obtain relevant and high-quality backlinks for your website. This contributes to overall SEO performance and visibility in search engines.

Technical SEO optimisation 

Bart and Cynthia, our technical SEO specialists, make sure your website performs optimally technically. They pay attention to things like load times, 404 pages and overall technical accessibility. They also implement structured data to make your website perform even better in search results.

In addition to our SEO services and specialisms, Dorien, Linde and Martijn collaborate to provide quality SEO services, from intake to implementation of the chosen SEO strategy.

Why do I need a SEO specialist?

SEO is a complex subject with a very broad meaning. The variety in terms of sources of information, causes of problems and solutions to obstacles is enormous. SEO is not something you do on the side, it is the foundation of your online marketing mix! 

Hiring a SEO specialist? Do so if you want to get the best possible results. If you do want to do your SEO yourself, we recommend a SEO training from us to follow. Knowledge and experience are necessary for successful SEO results!

What is the difference between SEO and SEA?

SEO and SEA are both onder part of search engine marketing. The goal of SEO is to make the website rank higher in the natural (non-paid) search results of search engines. Unlike SEO, the results of SEA are immediate, but it can be more expensive in the long run, as advertisers keep paying for clicks. And stops when your ads are "off".

How are we working on SEO?

Our SEO experts use various tools and plugins. Through these tools, they find out relevant information such as key search terms through Google Search Console or the values of the link profile via Majestic. Because we are trained and educated to translate and assess this information, we work at a fast pace, result-oriented and respond quickly to unexpected and/or new developments. 

Zonder knowledge or experience on these SEO tools, it is difficult to figure out where you get valuable data from or what to do with it. So our advice is always to outsource SEO and enlist the help of a SEO specialist when you start working on the organic findability of your website and want to beat the competition.

Do you want to know how your website is doing? And whether we can help you improve the findability of your website? Then request a live SEO scan! 

Professional advice from our SEO expert

Do you want the SEO specialists from Onder Assess your website based on current results? Wondering where your opportunities lie? Then ask our free live SEO analysis to! We perform this live analysis or SEO quick scan together at the table, over a cup of coffee. We will explain the opportunities and areas for improvement for your website in person. This leaves plenty of room for all your questions and uncertainties!