Artificial intelligence (AI) is everywhere. Especially ChatGPT. Many people are looking for ways to integrate AI into their work. Understandable: it can help you work faster and more efficiently. But there are also caveats. Like people, technology is not perfect. It makes mistakes. And so you have to keep thinking for yourself.
Still, AI is useful, for instance when launching your social media content. Provided you are smart about it. AI is meant to be a tool, not a substitute for your own creativity. You provide the direction, tone of voice and authenticity. Only then will your content really connect with your target group. We ensure that your ChatGPT is fully attuned to your company and target group!
A contentGPT is a customGPT specifically designed to create, optimise and structure content. Think of writing blogs, social media posts, product texts or coming up with creative angles for campaigns. Whereas ChatGPT is often generally used for diverse applications and more generic texts, a contentGPT actually delivers strong content that is not only SEO-proof, but also pleasant to read. Moreover, the GPT can be fully configured to write in your company's tone of voice and adhere to specific guidelines. This creates professional texts that have the look and feel of carefully handwritten work.
What does a contentGPT deliver?
A contentGPT delivers more than just professional texts in your company's tone of voice. For instance, he can also breathe new life into outdated content by rewriting it based on an assessment form with clear criteria. In addition, the contentGPT checks the rewritten version for AI characteristics and adjusts it where necessary so that the texts come across as natural and authentic. This ensures not only fresh and up-to-date content, but also texts that are trustworthy and credible for your target audience.
This produces a contentGPT:
Time savings: Produce professional content faster zonder quality loss
Consistent tone of voice: all texts match the style of your brand
SEO-proof texts: optimised for search engines and easy to read
Rewriting existing content: outdated texts get a fresh update
Authentic output: AI texts that come across as natural and credible
Custom configuration: fully tailored to company rules, guidelines and target group
Wide-ranging: from blogs and product texts to social posts and campaigns
Onder Support for teams: ideal for marketing and communication teams that produce a lot of content
Focused on creating, optimising and structuring content (blogs, product texts, campaigns, social posts)
Versatile for all kinds of tasks (answering questions, generating texts, brainstorming, coding, etc.)
Output
SEO-proof, in your company's tone of voice, checked for AI features and customised for authenticity
Generally useful text, often generic and not specifically tailored to a brand or tone of voice
Configuration
Full customisation: set tone of voice, company rules and guidelines
Standard, zonder company-specific settings
SEO
Optimises texts for search engines (meta-data, keywords, structure)
Can write SEO texts, but zonder built-in custom optimisation
Tone of voice
Consistent, always aligned with the brand
General, varies by prompt and user input
Authenticity
Checks and rewrites to reduce AI signals, texts natural and believable
May be recognisable as AI text
Efficiency
Produce content faster zonder compromise on quality
Fast, but zonder guarantee of consistency or brand-specific quality
Suitable for
E-commerce (product texts, category pages), B2B (blogs, white papers, customer cases), marketing teams
General use by everyone (consumers, professionals, students, developers)
Advantages
Time savings, consistent brand look, SEO-proof, widely deployable, rewrite old content
Flexible, readily available, widely applicable
Languages
Multilingual, tailored to target group and market
Multilingual, but not tailored to specific business goals
Collaboration
Will be set up and managed by Onder, tailored to business and processes
Out-of-the-box via OpenAI or partners, zonder customisation
Who is contentGPT suitable for?
E-commerce For e-commerce, a contentGPT is ideal for writing or optimising product texts, category pages and campaigns. The texts are tailored not only to SEO, but also to conversion and the tone of voice of the brand, making them attractive and compelling to customers.
B2B
For B2B companies, a contentGPT helps create compelling white papers, blogs and customer cases that connect with the business target audience. Complex information is translated into understandable, professional texts that exude authority and contribute to lead generation.
The benefits of a contentGPT
Consistent tone of voice: always writes in the style and tone of your company
Efficiency and time savings: produce content faster zonder compromise on quality
SEO-proof texts: optimisation for search engines so that content is easier to find
Rewriting outdated content: renew and improve old texts using clear criteria
AI check and authenticity: checking AI features and adaptation to make texts natural and believable
Custom configuration: Fully configurable with business rules and preferences
Wide-ranging: suitable for blogs, social media posts, product texts, campaigns and more
Onder Support for teams: ideal for marketing and communications teams that produce a lot of content.
Ecommerce
For e-commerce, a contentGPT is ideal for writing or optimising product texts, category pages and campaigns. The texts are tailored not only to SEO, but also to conversion and the tone of voice of the brand, making them attractive and compelling to customers
Together we go for more traffic
More traffic to your website starts with strong content. With a ContentGPT, you get texts that are not only SEO-proof, but also written in your company's tone of voice. No generic AI output, but content that convinces, inspires and converts.
We design your ContentGPT to match your target audience exactly. From blogs and social media posts to product texts and campaigns: everything you need to grow. So you work smarter, stay authentic and attract more visitors.
Want to know what that looks like for your business? Get in touch and find out how we can work together to grow your traffic.
A ContentGPT focuses on writing, rewriting and optimising texts, blogs and product texts to social posts and campaigns, all tailored to SEO and your tone of voice.
ACustomGPT continues. With it, you automate specific tasks, such as technical SEO, AI SEO, data analysis or internal workflows. You configure it completely to what your company needs.
Aspect
ContentGPT
CustomGPT
Target
Specialised in creating, optimising and structuring content (blogs, product texts, campaigns, social posts)
General customisation, deployable for a variety of tasks (customer service, internal processes, analytics, data, knowledge management, technical SEO etc.)
Focus
Content production and SEO optimisation in your brand's tone of voice
Wider, depending on the chosen configuration and business goals
Output
SEO-proof, consistent in tone of voice, checked for AI signals so texts are natural and believable
Can generate texts, answers or code depending on the use case, but less specialised in content creation
Configuration
Fully tailored to content goals: writing style, tone of voice, SEO rules, formats
Extra emphasis on natural writing style, rewrites AI-like output where necessary
Authenticity and style depend on settings, no specific focus on "human-sounding content"
Advantages
Consistent brand look, time-saving in content creation, SEO-proof content that converts
Can be customised for specific application.
Frequently asked questions about ContentGPT
What exactly is a ContentGPT and how is it different from ChatGPT? A ContentGPT is a customised version of ChatGPT fully tailored to your business. Whereas ChatGPT is broadly applicable, ContentGPT focuses specifically on creating and optimising content in your tone of voice and according to your guidelines.
How can a ContentGPT help me write SEO texts? The ContentGPT writes texts that are both pleasant to read and SEO-proof. That way, you increase your chances of being found better in Google, zonder that the quality of your texts suffers thereonder.
Can a ContentGPT adhere to my brand's tone of voice? Yes. The GPT is configured with your tone of voice and writing style so that all content matches the look and feel of your brand.
Is the content written by a ContentGPT recognisable as AI text? No, the ContentGPT checks and rewrites texts so that they appear natural and authentic. This makes them barely onder separable from human texts.
For which companies or sectors is a ContentGPT best suited? A ContentGPT is suitable for both e-commerce (e.g. product texts and category pages) and B2B (such as blogs, whitepapers and customer cases).
Can a ContentGPT also write blogs and social media posts? Yes. From short posts to extensive articles, the ContentGPT can produce and structure different types of content.
What does it cost to deploy a ContentGPT for my business? Costs vary depending on the project and requirements. Feel free to ask for a no-obligation quote to get an idea of the investment.
Can a ContentGPT also write in other languages? Yes. The system can generate multilingual content tailored to your target audience and market.
How soon can I have a working ContentGPT deployed? After a brief inventory of your requirements, a ContentGPT can often be active within a few days.
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Renzo van Dongen
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