Let AI create your content: faster, smarter and scalable".
Coming up with new blogs, social posts and newsletters every week? That eats up time.
AI can do that smarter. ChatGPT helps you write, structure and optimise faster. But only with the right settings does it really sound like your brand.
We help you tailor a ChatGPT trained on your tone of voice, target audience and goals. That way you work faster, zonder compromising on creativity or quality.
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A contentGPT takes over from you. This modified version of ChatGPT is specially trained to quickly and consistently write content in your tone of voice. Think blogs, social media posts, product descriptions and campaigns.
Strong, readable and SEO-friendly texts, zonder starting over and over again.
You save time, guard your brand style and keep room for strategy and creativity.
What does a content GPT provide?
A contentGPT delivers more than just good texts in your tone of voice. He breathes new life into outdated content by rewriting it using clear assessment criteria. He then checks the text for AI features and adjusts it if necessary.
This creates content that reads naturally and comes across as trustworthy. The texts are fresh, up-to-date and credible for your target audience.
This produces a contentGPT:
Time savings: Produce professional content faster zonder quality loss
Consistent tone of voice: all texts match the style of your brand
SEO-proof texts: optimised for search engines and easy to read
Rewriting existing content: outdated texts get a fresh update
Authentic output: AI texts that come across as natural and credible
Custom configuration: fully tailored to company rules, guidelines and target group
Wide-ranging: from blogs and product texts to social posts and campaigns
Onder Support for teams: ideal for marketing and communication teams that produce a lot of content
Example of a review and adaptation of one of our content GPTs:
For B2B companies, a contentGPT helps create compelling white papers, blogs and customer cases that connect with the business target audience. Complex information is translated into understandable, professional texts that exude authority and contribute to lead generation.
The benefits of a content GPT
Consistent tone of voice: always writes in the style and tone of your company
Efficiency and time savings: produce content faster zonder compromise on quality
SEO-proof texts: optimisation for search engines so that content is easier to find
Rewriting outdated content: renew and improve old texts using clear criteria
AI check and authenticity: checking AI features and adaptation to make texts natural and believable
Custom configuration: Fully configurable with business rules and preferences
Wide-ranging: suitable for blogs, social media posts, product texts, campaigns and more
Onder Support for teams: ideal for marketing and communications teams that produce a lot of content.
For e-commerce, a contentGPT is ideal for writing or optimising product texts, category pages and campaigns. The texts are tailored not only to SEO, but also to conversion and the tone of voice of the brand, making them attractive and compelling to customers
Custom GPT example
See how our ContentGPT takes final editing off your hands
We'd like to show you an example: a GPT specially trained for final editing.
He corrects language mistakes, improves sentences and monitors your tone of voice. He also rewrites older content according to your current style and SEO guidelines. So you publish faster, flawlessly and consistently
Step 1: Assessing the text
In step 1, you paste the text into the Custom Content GPT. The GPT then evaluates the text based on the MINUS method, the desired tone of voice and Google's Helpful Content guidelines. You get instant insight into how clear, relevant and powerful your text is. So you can see exactly what could be improved
After step 1, we get a response from the custom GPT:
Average score: 6,8 🟡 The text is clear and easy to read, but could be even more powerful By: use imperative more often, delete auxiliary verbs, make abstract words more concrete, Turning passive sentences into active phrases.
Want me to: these areas for improvement apply in your text, or a list Of what a copywriter can edit himself? Also, let me know if I can get through to step 2, in which I look at AI characteristics according to the document 13 Ways to Detect AI Written Content.
So you can choose to have your text corrected, and get a list of all the areas of improvement, or have the text also checked for AI first. we move on to Step 2: checking for AI.
We get in response:
Average score: 7,2 🟢 The text largely looks human, but contains some subtle AI-like traits, such as:
predictable structure,
SEO overuse,
general claims zonder draught.
Want me to: these AI indicators help minimise By slightly adjusting the text? a concrete listing Of what a copywriter himself can do to make the text more natural and human? Just let us know how you want to proceed.
We now choose option 1: adjusting the text. We now get the rewritten text in response but then
More human and less AI
more active
SEO-proof
Hereonder you can see a few examples of modifications. Want to see what effect this content GPT can have on your old texts or curious to see what new teks!
More traffic to your website starts with strong content. With a ContentGPT, you get texts that are not only SEO-proof, but also written in your company's tone of voice. No generic AI output, but content that convinces, inspires and converts.
We design your ContentGPT to match your target audience exactly. From blogs and social media posts to product texts and campaigns: everything you need to grow. So you work smarter, stay authentic and attract more visitors.
Want to know how much time you can save and what exactly a content GPT looks like? Then get in touch with us!
A ContentGPT focuses on writing, rewriting and optimising texts, blogs and product texts to social posts and campaigns, all tailored to SEO and your tone of voice.
ACustomGPT continues. With it, you automate specific tasks, such as technical SEO, AI SEO, data analysis or internal workflows. You configure it completely to what your company needs.
Aspect
ContentGPT
CustomGPT
Target
Specialised in creating, optimising and structuring content (blogs, product texts, campaigns, social posts)
General customisation, deployable for a variety of tasks (customer service, internal processes, analytics, data, knowledge management, technical SEO etc.)
Focus
Content production and SEO optimisation in your brand's tone of voice
Wider, depending on the chosen configuration and business goals
Output
SEO-proof, consistent in tone of voice, checked for AI signals so texts are natural and believable
Can generate texts, answers or code depending on the use case, but less specialised in content creation
Configuration
Fully tailored to content goals: writing style, tone of voice, SEO rules, formats
Extra emphasis on natural writing style, rewrites AI-like output where necessary
Authenticity and style depend on settings, no specific focus on "human-sounding content"
Advantages
Consistent brand look, time-saving in content creation, SEO-proof content that converts
Can be customised for specific application.
Frequently asked questions about ContentGPT
What exactly is a ContentGPT and how is it different from ChatGPT? A ContentGPT is a customised version of ChatGPT fully tailored to your business. Whereas ChatGPT is broadly applicable, ContentGPT focuses specifically on creating and optimising content in your tone of voice and according to your guidelines.
How can a ContentGPT help me write SEO texts? The ContentGPT writes texts that are both pleasant to read and SEO-proof. That way, you increase your chances of being found better in Google, zonder that the quality of your texts suffers thereonder.
Can a ContentGPT adhere to my brand's tone of voice? Yes. The GPT is configured with your tone of voice and writing style so that all content matches the look and feel of your brand.
Is the content written by a ContentGPT recognisable as AI text? No, the ContentGPT checks and rewrites texts so that they appear natural and authentic. This makes them barely onder separable from human texts.
For which companies or sectors is a ContentGPT best suited? A ContentGPT is suitable for both e-commerce (e.g. product texts and category pages) and B2B (such as blogs, whitepapers and customer cases).
Can a ContentGPT also write blogs and social media posts? Yes. From short posts to extensive articles, the ContentGPT can produce and structure different types of content.
What does it cost to deploy a ContentGPT for my business? Costs vary depending on the project and requirements. Feel free to ask for a no-obligation quote to get an idea of the investment.
Can a ContentGPT also write in other languages? Yes. The system can generate multilingual content tailored to your target audience and market.
How soon can I have a working ContentGPT deployed? After a brief inventory of your requirements, a ContentGPT can often be active within a few days.
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Read our testimonials!
Renzo van Dongen
Digital content manager Peugeot
Whether it's about content or technical adjustments, it doesn't matter. Martijn briefs this in a very clear way so that it can be implemented locally or by our head office in France. [...] Since the start of our collaboration, we have achieved great results. Keep it up!
Marien van Stegeren
Eigenaar Kitcentrum
When your online onderneming grows, expectations often grow too, in every area.
To a large extent, we were in control of SEO and its interpretation ourselves. We found out that our own "general view" was no longer sufficient, so we engaged Bureau Onder. Surprising and clear. We have built up a fine collaboration, partly because Martijn also regularly visits our office with Eline or Mariska (depending on the case), which is very valuable to us!
Marten Stellingwerf
Webmaster
Martijn and Mariska make the SEO story understandable for the layman and are happy to think along with us. It is nice that there is a personal contact moment every month with an extensive report and the opportunity to discuss everything.After just a few months, Onder has already managed to achieve number 1 positions on Google with some of our webshop pages. We are very satisfied with Onder.
Mark Prummel
SEO Specialist Stella Fietsen
For several years, Onder has been a valued partner of Stella. Martijn is my sparring partner for complex SEO issues and the extra pair of critical eyes that keeps us on our toes. Together, we have achieved nice growth in online visibility, visitor numbers and leads. Onder onder stands out for its short lines of communication and professionalism. They speak our language: don't nag, get down to business. That is what we love!
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