Generative AI has taken a huge leap in recent years. As a result, smart chatbots like ChatGPT have emerged. But the demand for personalised digital experiences is growing. That is why OpenAI introduced custom GPTs: customised versions of ChatGPT trained for one specific task. Think of writing blogs, doing onder search or drafting emails.
A custom GPT, or tailor-made GPT - is a machine learning model tailored to your specific goals. It builds on OpenAI's powerful language models, which are capable of generating text that is barely onder separable from real human communication.
Further training these models with data relevant to your situation creates a GPT that fits your context perfectly. Think, for instance, of a model that writes convincing marketing texts that precisely appeal to your target audience, generates high-quality product images or analyses complex data sets and translates them into clear KPIs.
| Advantage | Impact |
|---|---|
| Scalable content | Extremely time-saving |
| Keyword & content strategy | Data-driven & fast |
| Localisation & multilingualism | Growth in new markets and local SEO |
| Automation & consistency | Fewer errors, more output |
| Technical SEO tasks | Technical onder support |
By developing a customGPT together, we fully tailor the model to your goals, tone of voice and target audience. Whether you are targeting SEO text, conversion-focused copy or multilingual content, we make sure your customGPT does exactly what it needs to, allowing us to publish more content for your needs! Thanks to our expertise in prompting, data integration and SEO, we get the most out of the model.
Wondering what we can do for you? Together we will drive more traffic to your website!
A ContentGPT specialises in writing and improving content such as blogs, product texts, social media posts and campaigns.
The model aligns with your brand language and SEO goals. This gives you instantly usable texts that are consistent and SEO proof.
A CustomGPT is built manually using a particular process.
You set up the model for processes such as technical SEO, data analysis, competitiveonder search or internal workflows. Thanks to adapted prompts, clear instructions, knowledge (documents), additional data and clear instructions, it fits seamlessly with your organisation's goals.
| Aspect | ContentGPT | CustomGPT |
|---|---|---|
| Target | Pure focus on content creation and SEO | Broader use: content, technical SEO, analytics, customer service, etc. |
| Focus area | Blogs, product texts, social posts, campaigns | Also technical processes such as meta tags, structured data, internal link structure, clustering and KPI analysis |
| Configuration | Aligned with tone of voice, company guidelines and SEO goals | Fully flexible: workflows, prompts, data integration and customisation rules |
| Output | SEO-proof, readable and consistent texts in brand style | Depending on the application: content, code, reporting, analysis or automation |
| Advantages | Time savings, consistent branding, optimisation for search engines | Extremely scalable, deployable across multiple business processes, data-driven and multilingual |
| Authenticity | Controlling AI signals, rewriting for natural appearance | Depending on the setup and use case |
| Suitable for | Marketing teams, e-commerce, B2B, content-intensive organisations | Companies looking to use AI more broadly: SEO, data, internal processes, localisation, competitive analysis |
| Example | Product texts in the right tone of voice | Technical SEO GPT or GPT for internal knowledge base and reports |
What are custom GPTs?
Custom GPTs are modified versions of OpenAI's GPT language models, tailored to specific purposes or users. They are trained or configured with additional instructions, knowledge or data so that they perform better within a particular context, such as customer service, marketing, education or analytics.
What is customGPT ai?
CustomGPT AI usually refers to a platform or application where a GPT model is customised for a specific task or user. Think of an AI assistant configured specifically for a business or industry, with relevant information, tone and functionality built in.
Can I create my own Chatgpt?
Yes, you can create your own ChatGPT using OpenAI's tools. Through the platform, you can easily create a custom GPT zonder to program. You add instructions, choose what knowledge the GPT should have, and define its behaviour, e.g. how it should react or what style it should use.
How does a custom GPT work?
A custom GPT works based on the standard GPT language model, but extended with specific guidelines, context or example data. You give the model instructions on how it should behave, and you can add documents or knowledge bases if necessary. As a result, the GPT provides answers that better suit your needs or work situation.
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