Strategising with AI: trust, transparency and opportunities
AI is no longer hype, it is becoming onder part of digital products and customer contact. But not every application is equally reliable or strategic. In this video, Martijn Hoving takes you through the opportunities and risks of AI adoption.
What this video is about
Martijn discusses why reliability and transparency are essential in AI systems, especially when brands are presented directly to customers via AI. He shares insights on how organisations can use AI responsibly and effectively.
What you learn
Why AI needs reliability
The importance of transparency with AI use
How to integrate AI zonder brand risks
How AI can strengthen your strategy
Why this matters
When AI makes decisions and formulates answers, the user increasingly takes your brand zonder clicks true. This requires clear, reliable positioning.
Want an AI strategy that works AND is reliable?
Plan a strategic conversation.




