Strategising with AI: trust, transparency and opportunities

AI is no longer hype, it is becoming onder part of digital products and customer contact. But not every application is equally reliable or strategic. In this video, Martijn Hoving takes you through the opportunities and risks of AI adoption.

What this video is about
Martijn discusses why reliability and transparency are essential in AI systems, especially when brands are presented directly to customers via AI. He shares insights on how organisations can use AI responsibly and effectively.

What you learn
Why AI needs reliability
The importance of transparency with AI use
How to integrate AI zonder brand risks
How AI can strengthen your strategy

Why this matters
When AI makes decisions and formulates answers, the user increasingly takes your brand zonder clicks true. This requires clear, reliable positioning.

Want an AI strategy that works AND is reliable?
Plan a strategic conversation.

Any questions?

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Renzo van Dongen

Renzo van Dongen

Digital content manager Peugeot

Whether it's about content or technical adjustments, it doesn't matter. Martijn briefs this in a very clear way so that it can be implemented locally or by our head office in France. [...] Since the start of our collaboration, we have achieved great results. Keep it up!

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Eigenaar Kitcentrum

When your online onderneming grows, expectations often grow too, in every area. To a large extent, we were in control of SEO and its interpretation ourselves. We found out that our own "general view" was no longer sufficient, so we engaged Bureau Onder. Surprising and clear. We have built up a fine collaboration, partly because Martijn also regularly visits our office with Eline or Mariska (depending on the case), which is very valuable to us!

Marten Stellingwerf

Webmaster

Martijn and Mariska make the SEO story understandable for the layman and are happy to think along with us. It is nice that there is a personal contact moment every month with an extensive report and the opportunity to discuss everything.After just a few months, Onder has already managed to achieve number 1 positions on Google with some of our webshop pages. We are very satisfied with Onder.

Mark Prummel

SEO Specialist Stella Fietsen

For several years, Onder has been a valued partner of Stella. Martijn is my sparring partner for complex SEO issues and the extra pair of critical eyes that keeps us on our toes. Together, we have achieved nice growth in online visibility, visitor numbers and leads. Onder onder stands out for its short lines of communication and professionalism. They speak our language: don't nag, get down to business. That is what we love!

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