Conversion optimisation (CRO) is all about experimentation. Whether you are testing a new landing page, completely redesigning the checkout or making a small tweak to a button, you want to know if the change really works. But how do you make sure your experiments produce reliable results? That depends mainly on the following three factors: the size of the dataset, a well-planned test duration and statistical significance. In this article, I will tell you why these three elements are important, how

It is one of the most popular webshop platforms with its many themes, fast environment, extensive product catalogue and a dashboard with direct insight into the orders received. I take you through important considerations when looking for the right CMS for your webshop or website, zooming in on the advantages and disadvantages from a SEO point of view. This time specifically about Prestashop. Prestashop has several features that make it attractive to website owners. 3 general advantages are: Prestashop offers a

Conversion Hotel: the event at the end of November on Texel, where around 200 professionals come together. These range from CRO specialists, to agency directors, people working at tools and SEO specialists. Bart, Ineke, Martijn and I attended this year. It's a conference like you don't come across it much. It's not just the keynote sessions that are important, in fact it's much more about getting together with old friends and new ones. Not for nothing does the Pacman rule apply during

Parasite SEO was for years a lucrative strategy that even big players like Forbes eagerly exploited. Affiliate content, discount codes and commercial deals earned millions, but with Google's recent updates against 'site reputation abuse', these golden days seem to be over. Why does Google want to eradicate this practice? And what does this mean for companies that depended on this strategy? What is Parasite SEO? Parasite SEO is a strategy whereby a website with low authority posts content on another website with

Authority is an important onder part of SEO. But a successful strategy goes beyond just getting links. It starts with analysing the right domains, creating valuable content and sharing it strategically. By making smart choices and setting up strong content planning, you will not only increase your visibility in search engines, but also build your brand and online authority. In this article, you will discover how to do this. 1. Organic traffic:

It sounds logical, but it often goes wrong: we often write web texts in such a way that they are mainly about our company, not about the visitor. While visitor-centric texts, also known as customer-centric texts, focus on what the visitor needs. In this article, you will read why it is so important to put your visitor central and how to do so. Why the visitor must take centre stage Visitors decide within a few seconds whether they will visit your

A good SEO strategy will help your website rank higher in search engines like Google and Bing, giving you more visibility and ultimately attracting more traffic to your site. But how should you set up a good SEO strategy? And what will it contain? In this blog, you will first read what a SEO strategy is. Then you will discover which 7 steps will help you create your own SEO strategy. That way, you will be all set for 2025! In

It has been raining complaints about the quality of Google's search results for a while now. As a user, you then have two options: switch to another search engine (but which one?) or adjust your searches to still find what you are looking for. And so it happened. People increasingly started to add + Reddit to their searches. Here you can think of commercial questions like 'best baby carrier for newborns reddit' but also medical questions like 'how long can a tick stay on reddit'

For website owners, a lot of user data fell away in recent months. For example, if your website collects non-anonymised analytical cookies (in addition to functional cookies), explicit consent is needed and a cookie banner is therefore required. Many cookie banners were thus made stricter, resulting in a backlash of data. However, it pays to take a critical look at your cookie banner and optimise it. Of course, you still want as many people as possible to accept the (anonymous) cookies. However, it is important to