AI SEO training

1-day workshop on location in Zwolle

Want to get stronger in SEO for AI? Then our 1-day AI SEO training course is the right place for you. You will receive explanations in understandable language from our experienced SEO specialists. In between, you will work on assignments and ask all your questions directly. At the end of the day, you will go home with plenty of ideas and insights.

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Note: basic knowledge of SEO is required. Follow the SEO beginner's course (online and free)
Advanced SEO training - SEO advanced course

AI SEO training in brief

We look forward to seeing you at our training location in Zwolle. During an intensive day, all important advanced onder topics will be covered, The morning programme will focus on technical SEO and what it takes to optimise your website for AI crawlers. In the afternoon, we will delve deeper into prompt analysis and how content is found in AI. You will receive clear explanations and personal guidance from experienced SEO specialists, interspersed with practical exercises. After this day, you will be fully informed and have a plan to optimise your website for AI.

This training is really for you if you are already familiar with SEO and want to take the next step. Don't know much about search engine optimisation (SEO) yet? No problem! Just follow the online SEO course for beginners (free).

Space AI SEO training in Zwolle

Room in Zwolle where the AI SEO training is held

“Thank you again so much for your valuable training; once again I hear nothing but praise 😄”

Lisa N. (Communications project manager) via e-mail

Why take an advanced AI SEO training course?

Our 1-day AI SEO advanced training course will give you several benefits;

  • Expanding knowledge: you will learn more about applying advanced SEO strategies to increase the performance of your website. We will also show you how to use AI in this
  • Advantage over competitors: When you learn more about SEO and all that it entails, you can take advantage of it by being one step ahead of your competitors.
  • Improve search results: Learn to properly identify the search intent of your visitors. The sooner you understand what your customer needs the better you can respond to this.
  • Cost savings: Investing in your own development is always good. In addition, our SEO training can help you understand and improve your online presence without making extra costs. For example, you can save on advertising by working by yourself on optimisation.

The result

After the training day, you will be able to:

  1. Explain and show how search behaviour is changing with the advent of AI tools.
  2. Engaging with developers on technical SEO: You know what you're talking about and can ask critical questions.
  3. Checking your website for crawlability by AI systems (LLMs).
  4. Building on your brand's authority. This is how you are more likely to be mentioned in AI tools.
  5. Conduct a prompt analysis so you focus on onderopics that really matter.
  6. Optimising content for AI. You know what it takes to be quoted.
  7. Building your own GPT. This makes performing repetitive tasks a lot easier.
  8. Develop a SEO long-term plan: where are you now and where do you want to go?

Who is the 1-day AI SEO training course for?

The AI SEO advanced course is suitable for anyone who already has some knowledge of SEO and wants to develop further. During the course, we will go deeper into the onder parts of advanced SEO, SEO vs GEO and optimising for AI.

Participants of the training course work among other things such as content managers, web developers, communications officers and online marketers.

Programme AI SEO advanced course

The following topics are covered during the advanced course:

  • Changing search behaviour: how will AI impact the customer journey?
  • Advanced Technical SEO:
    • Speed
    • Using JavaScript
    • Duplicate content
    • Mobile-friendly
    • Hreflang Tag
    • Structured Data
    • Crawlability by LLMs
  • Prompt analysis
  • Optimising content for AI
  • The influence of authority on AI visibility
  • AI SEO plan and measurability

Are you coming with colleagues or would you like to retrain the whole team? Then check out the possibilities for a Incompany SEO training. We customise these for you!

This is what our participants think:

SEO advanced training

"It was a nice informative training. It helped me a step further. Clear and easy to follow, as it is not everyday material for me. Furthermore, a good alternation of theory and how to put it into practice."

Bas Smit

Funeral director
cable_concepts_center_bv_logo

SEO advanced training

Very good, huge amount of handles and explanations with that included!

Geen review afbeelding

Karin

3C
Logo kit centre

SEO advanced training

Fine comprehensive explanation!

Geen review afbeelding

Leon Garssen

Trainee
Logo kit centre

Advanced training

Hugely enlightening!

Geen review afbeelding

Chris van Stegeren

Kitcentrum

SEO advanced training

Super im sharpening the basics, asking questions and gaining new insights.

Anouk Boersma

Online marketer

SEO advanced training

Fine people, clear communication and room for own input. I particularly liked the technical piece.

Anne Kroes

Online marketer

SEO trainers

The training will be delivered by experienced SEO specialists from the Onder SEO team.

Ineke is a content specialist and AI SEO trainer at Onder. Using her knowledge from Communication Studies and Dutch, she built a custom GPT to make final editing easier. Ineke is also the creator of the HUMMSTAL method, a handy mnemonic for the basic SEO elements.

Mariska is a content specialist at Onder, where she focuses on optimising content for SEO and AI SEO. Her background is in Higher Tourism and Recreation Onder wise, after which she discovered her passion for online marketing. Mariska combines her customer-centric approach with her expertise to achieve effective SEO results.

Martijn is the founder of Onder and an expert in AI SEO. He leads his team and offers training and consulting in online marketing. His expertise started with technical SEO and now covers all aspects of SEO and GEO. Martijn recently spoke at SEO Benelux about building the perfect SEO team.

Popular blogs about SEO for AI

Can't wait to get started? Then these blogs are for you!

→ Preparing for the arrival of AI Mode
In this article, David takes you through what's changing now that search engines themselves are starting to think and respond. You will get a clear picture of what this means for your SEO approach and what steps you can already take now.

→ How to get called in AI chatbots
In this blog, Leanne shows how AI chatbots gather information and why some brands are mentioned and others are not. You'll discover what you can do yourself to appear more often in replies from AI systems.

→ From search engine optimisation to search everywhere optimisation
Here, Mariska explains to you how search behaviour is shifting: people no longer just search through Google, but all kinds of places at once. It helps you to look wider and prepare your content for all the places where your target audience searches.

Register for the SEO training via onderstanding button:

More information

Price € 490 (excluding VAT, including lunch)
Location SEO agency Onder
Hanzelaan 95, building 50
8017JE Zwolle
Time 09.30 - 16.30
Next training: Donderday 20 November
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Any questions?

Get in touch! :) we are happy to help you with all your SEO questions

SEO question
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Do you want to know more about SEO? Could your website use a new boost?
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A team of SEO specialists

Our team consists of enthusiastic SEO specialists who are happy to work with you for the best results.

Meet our team
SEO agency Onder

This is what our participants think:

Bas Smit

Uitvaartbegeleider

"It was a nice informative training. It helped me a step further. Clear and easy to follow, as it is not everyday material for me. Furthermore, a good alternation of theory and how you fill it in in practice."

Leon Garssen

Stagiaire

Fine comprehensive explanation!

Karin

3C

Very good, huge amount of handles and explanations with that included!

Testimonial good stay

Rieneke Gerritsen

Marketingmedewerker

"It was very instructive. Theory was coupled with practice. I personally would have liked a bit more depth, but that's because I already have some experience and knowledge of SEO. In addition, I found it somewhat disturbing that other participants were busy with other things. This could have been overseen a bit more, but apart from that, Ineke really told a lot and she really does this very clearly. It really gives you a stepping stone to improve your own website."

Chris van Stegeren

Kitcentrum

Hugely enlightening!