Online SEO training

Who is this training for?

• You have experience with SEO and want to deepen it
• You already create content, but want to understand why something scores or not
• You are ready for the next step: from single actions to a strategy
• You are looking for a solid foundation to make better choices - independently

Do you master the SEO basics? Then you're in the right place for targeted progression.

"The training was clear and to-the-point. It helped me bring my SEO knowledge back up to par and is immediately applicable. Definitely recommended!"
- Sven G. via Google Reviews

Practical and directly applicable

No dry theory. You apply everything directly to your own practice. You will learn how to:

• Linking search intent to content that generates traffic and conversion
• AI deployment to speed up processes zonder compromise on quality
• Build authority through link building and Digital PR that fits your brand
• SEO monitors and proactively adjusts results
• Smartly collaborates with developers, also zonder technical background

You apply what you learn immediately. You grow not only in knowledge, but also in results.

"Good substantive training and clearly articulated. People with passion and interest in the profession! Very nice to work with."
- Jonathan S. via Google Reviews

You will learn this during the training

After the training, you will work confidently on your own SEO strategy. You know which techniques make a difference, and when to deploy them. You use AI as a smart assistant, zonder losing your style or content. And perhaps more importantly, you'll explain your choices effortlessly to colleagues, web builders or clients.

The programme includes these modules:

1. How search engines and AI tools work
2. Technical SEO + working with developers
3. On-page SEO (refresher)
4. Applying AI within your content strategy
5. Helpful content & E-E-A-T in practice
6. Analyse search intent + understand SERP
7. Strengthen domain authority and brand authority
8. SEO monitoring: tools, reporting and adjustment
9. SEO project management: overview and ownership
   

1. Operation of search engines and AI (language) tools

This module will give you a solid foundation to follow the rest of the training:

• Classic search engines - how crawling, indexing and algorithms create the search results you see in Google.
• Large Language Models (LLMs) - how AI models such as ChatGPT and Perplexity work, and where they differ fundamentally from search engines.
• The impact on SEO - why change is the only constant and what this means for your role as a SEO specialist.

After this module, you will understand the basics of both search engines and AI so that you can apply the next steps in technical SEO and AI smartly.

2. Technical SEO

You will learn how search engines crawl and index your website, and what signals and instructions you can provide in the process.

• Crawlers and indexing - how Google discovers pages, what role status codes (200, 404, 301/302) play and why internal links and XML sitemaps are important.
• Robots.txt and meta-robots - how to determine which pages should and should not be indexed, and which mistakes to absolutely avoid.
• Canonical tags and duplicate content - how to prevent multiple URLs with the same content from weakening your rankings.
• Structured data - how to use schema.org to add additional information (such as prices, reviews or stock) for richer search results.
• Website performance - why speed and Core Web Vitals directly affect rankings and user experience.
• International SEO - how to use hreflang and consistent signals to show the right language and country versions in Google.
• AI in technical SEO - how tools like ChatGPT help you with regex, structured data analysis or tracking technical issues.

After this module, you will understand how to use technical SEO to make your site more findable and give search engines exactly the signals they need.

3. On-page SEO: choosing and applying search terms

Before we delve deeper into content and AI, we briefly refresh the basics:

• Search terms - how to choose the right search terms by classifying them from generic to specific.
• SEO elements - learn to use the following onder elements properly: meta title & meta description, URL structure, internal links, images
• Headings and texts - with tips on how to best answer your visitor's search question.

This module gives you a brief recap of the key SEO elements. Still want more explanation on this? Then take a look at our free SEO course for beginners.

4. Apply AI within your content strategy

In this module, you will gain insight into how to use AI to make your content strategy more consistent, efficient and effective.

• Advanced prompting - how to provide better input for valuable and consistent output.
• AI in your SEO strategy - tips for leveraging AI for content creation, optimisation and scalable growth.
• A smart content flow - working with templates, personas and uniform processes so that everyone on your team delivers the same quality.

After this module, you will know how to translate AI into a practical and achievable content strategy.

5. Helpful content & E-E-A-T in practice

In this module, you will learn how AI is changing the playing field and how to test your content against it:

• Search intent - learn through real-life examples how to recognise the search intent behind a query and what type of content fits it.
• SERP features - get tips for getting into various SERP features, whereonder Rich Snippets, Knowledge Panels and Organic Shopping.
• Future of the SERP - what AI overviews and the Search Generative Experience mean for your visibility.
• Helpful Content testing with AI - use a chatbot like ChatGPT to analyse your page and find areas for improvement, with additional tips for commercial texts.
• Strengthen E-E-A-T - apply Google's Experience, Expertise, Authoritativeness and Trust guidelines concretely to your own site.

After this module, you will know how to apply the Helpful Content and E-E-A-T guidelines to make your website stronger and more trustworthy.

6. Analyse search intent + understand SERP

In this module, you will gain insight into the different intentions and how SERP features match them.

• Types of search intentions - informational, commercial, transactional and navigational, including examples of local and branded search.
• Result blocks and SERP features - from classic blue links to rich snippets, knowledge panels and zero-click results.
• Updates to the SERP - why Google honderends to change the view several times a year and what that means for your content.
• Page Quality guidelines - tips for content that matches user needs and meets Google's quality criteria.
• Case studies - how searches lead to totally different views, from a pizzeria in Zwolle to a product comparison.

After this module, you will know how to translate search intent into better content and how to capitalise on the many SERP opportunities.

7. Domain authority and brand authority

In this module, you will learn what really counts for authority and how to build it sustainably.

• Quality over quantity - why a few strong links are worth more than a bulk of weak ones.
• Google guidelines - understanding what is and is not allowed in link building.
• Brand versus domain authority - and why both are important for SEO success.
• Digital PR and creative link building - tips for earning mentions and links instead of buying them.
• Investing smartly in links - what to look out for when you do budget for link buying.

After this module, you will know how to build a strong and reliable link profile and brand authority step by step.

8. SEO monitoring

In this module, you will gain insight into key KPIs, learn how to set targets and report results convincingly.

• SEO metrics and baseline measurement - insight into market share, estimated traffic and positions on a representative set of search terms.
• Tracking in Search Console and analytics tools - tips for using Google Search Console, Google Analytics and additional data analysis tools.
• AI & LLM tracking - discover how to maintain visibility in new environments such as ChatGPT and Perplexity.
• Targets and KPIs - how to link SEO results to business objectives and make targets concrete with a business case.
• Seasonality and competition - practical tools to make realistic benchmarks and comparisons.
• Reporting - tips for clear dashboards and management summaries in line with your company's objectives.

After this module, you will know not only what to measure, but also how to present SEO results to strengthen support and follow-up actions.

9. SEO project management

You will learn how to add structure and overview to all your SEO work.

• Roadmap and backlog - how to organise and prioritise all work.
• Impact-Effort matrix - smartly assess which tasks deliver the most value with the least effort.
• Working with developers - why their assessments are indispensable for technical tasks.
• Project management tools - working with Trello, Asana, Jira or Notion to plan tasks and manage sprints.
• Communication & workflow - clear briefings, sprint planning and keeping room for ad hoc work.
• Relationship management - working effectively with clients, developers and colleagues for faster and better results.

After this module, you will know how to structure and successfully implement SEO projects in a structured way, together with all stakeholders.

Deepen your knowledge, strengthen your skills

This training is for specialists who want to go further. For those who already know what SEO is - and now want to learn what it does in practice. Whether you have considerable experience or deliberately skip the basics: you choose to progress.

Tip: Complete the assignments and quizzes included in the online SEO training (for only €49 excl. VAT). This way, you will immediately apply what you have learned in practice. Do you like to get personal advice? Then choose the version with Q & A. Then you will also get exclusive access to live Q&A sessions with SEO experts (for only € 199 excl. VAT).

Developed by the SEO team from Onder

The online SEO training has been put together by the SEO specialists at Onder. Each team member brings their own expertise, so you get a broad and deep view of SEO.

"Recently had the opportunity to attend the SEO training. Onder impressed with their expertise! Learned a lot."
- Tomas v. S. via Google Reviews