SEO training sessions

Discover our SEO workshops and training courses for businesses

Looking for a way to increase your or your team's knowledge of search engine optimisation (SEO)? Our SEO workshops and training courses offer a broad spectrum of knowledge, from the basics of SEO to advanced online marketing techniques.

Whether you are a beginner or an experienced marketer, our courses are designed to take your skills to the next level. Choose from our SEO corporate training courses, individual coaching sessions, or dive deeper with our advanced SEO courses. Each programme is carefully crafted to meet the specific needs of your organisation, offering practical insights and strategies you can apply to your website right away.

Find out how to optimise your website and improve online visibility. Contact us today to find out more about our SEO workshops and training courses.

SEO workshop - SEO training for companies - SEO training for a company - Advanced SEO

What do our SEO training courses offer?

  • SEO training for beginners: Learn the fundamentals of SEO, from search terms to link building.
  • Advanced SEO training: dive deeper into technical SEO, content strategies and advanced link building techniques.
  • SEO training for companies: a customised training course that teaches the whole team the essential SEO skills.

Each course is designed to provide not only theoretical knowledge but also practical experience through case studies, interactive sessions, and hands-on exercises.

Our training courses are particularly relevant to:

  • Online marketers
  • Marketing teams
  • Communications staff
  • Owners of SMEs
  • Anyone who wants to get started themselves with SEO

Discover all the options for SEO training and take contact on with us.

Our SEO training courses include the following onder sections:

Basic SEO Training

Discover the basics of SEO: how do search engines work? What are search terms, search results and rankings? How can you apply SEO?

  • Technical aspects: learn how to optimise your website so that it can be easily indexed by Google.
  • Content: find out how to determine and analyse search terms, what tools to use, and why the meta title and meta description are important.
  • Links: understand the value of links for SEO, learn about link building and what to look out for.

Advanced SEO training

For the more experienced online marketers, we go deeper into SEO and the latest trends and developments with our advanced SEO training.

  • Engineering: learn to recognise, interpret and improve technical aspects, and translate them into instructions for website developers.
  • Content: apply Google E-E-A-T principles (Experience, Expertise, Authoritativeness and Trustworthiness), and learn about content automation, SEO and content marketing, and using Structured Data via Schema.org.
  • Links: learn how to analyse a link profile and create your own link-building strategy.

Incompany SEO Training

  • Our Incompany SEO training focuses on one or more participants and offers the opportunity to impart knowledge and skills to the entire team.
  • We offer tailor-made training to efficiently optimise the performance of your website, tailored to the needs of your business.

Discover our Incompany training and ask about the possibilities!

1-to-1 Counselling with Coaching on the Job

  • If you are responsible for your website's SEO results, we offer 1-on-1 coaching with coaching on the job.
  • Learn by doing and get onder support on challenges you face in your day-to-day life, while using our SEO advice.

Who are our SEO training courses suitable for? We are happy to share our passion for SEO with everyone. Our training courses are suitable for beginners and advanced users, and we also offer in-company training options to upskill your team. Feel free to ask about the options.

What training do I need? 

Of course, we can further explain the difference between the three types of SEO training:

SEO for beginners:

  • Target audience: This course is designed for people who have little or no experience with search engine optimisation (SEO).
  • Content: The focus is on building a strong foundation. Participants learn how search engines work, what search terms are and how they are used, and the basics of SEO techniques. Technical optimisation, writing SEO-friendly content and understanding the importance of links are covered.
  • Practice: Participants will engage in practical exercises and examples to strengthen their understanding of SEO.

Advanced SEO training:

  • Target audience: This training is aimed at experienced online marketers and professionals already familiar with the basics of SEO.
  • Content: The advanced SEO training covers deeper aspects of SEO, including the latest trends and developments. This includes detailed technical optimisation, content strategies that take into account Google E-A-T principles (Expertise, Authoritativeness, Trustworthiness), and advanced link-building techniques. The emphasis is on strategic approaches and technical skills.
  • Practice: Participants apply advanced techniques to their own practical examples to improve their SEO skills.

Incompany SEO training:

  • Target audience: This training is designed for companies and organisations that want to train their entire team in SEO.
  • Content: In-company SEO training is tailored to the specific needs of the company. It can include both basic and advanced SEO-onder topics, depending on the existing knowledge within the team and the company's objectives. The training focuses on improving the online performance of the company's website.
  • Practice: Participants can immediately apply the knowledge gained to their company's website and address specific challenges.

In short, the SEO training for beginners focuses on building a foundation of knowledge, the advanced training goes deeper into strategies and techniques, while the incompany training is tailored to the needs of a specific company and wants to improve the performance of the corporate website. The choice between trainings depends on the experience level and objectives of the participants.

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A team of SEO specialists

Our team consists of enthusiastic SEO specialists who are happy to work with you for the best results.

Meet our team

These customers are supupside down from us!

Renzo van Dongen

Renzo van Dongen

Digital content manager Peugeot

Whether it's about content or technical adjustments, it doesn't matter. Martijn briefs this in a very clear way so that it can be implemented locally or by our head office in France. [...] Since the start of our collaboration, we have achieved great results. Keep it up!

Marien van Stegeren

Eigenaar Kitcentrum

When your online onder venture grows, expectations often grow too, in every area. To a large extent, we were in control of SEO and its interpretation ourselves. We found out that our own "general view" was no longer sufficient, so we engaged Bureau Onder. Surprising and clear. We have built up a fine collaboration, partly because Martijn also regularly visits our office with Eline or Mariska (depending on the case), which is very valuable to us!

Marten Stellingwerf


Martijn and Mariska make the SEO story understandable for the layman and are happy to think along with us. It is nice that there is a personal contact moment every month with an extensive report and the opportunity to talk everything through. After just a few months, Onder has already managed to achieve number 1 positions on Google with some of our webshop pages. We are very satisfied with Onder.

Mark Prummel

SEO Specialist Stella Fietsen

For several years, Onder has been a valued partner of Stella. Martijn is my sparring partner for complex SEO issues and the extra pair of critical eyes that keeps us on our toes. Together, we have achieved nice growth in online visibility, visitor numbers and leads. Onder onder stands out for its short lines of communication and professionalism. They speak our language: don't nag, get down to business. That is what we love!


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