WEBINAR: AI Shopping 🧡 Organic Shopping

Black Friday, Saint Nicholas and Christmas 2026. In eight months, the eCommerce high season will begin. And it will be completely different from 2025.

In this webinar, Cynthia Bos and Ivo Nijboer show you exactly what you need to adjust in your e-commerce strategy. From your product pages to your feeds. From Google Shopping to AI Shopping. Practical, to the point, with concrete actions you can implement tomorrow.

What will you learn in this webinar?

In this webinar, Martijn and Cynthia take you through everything you need to know about Organic Shopping and AI Shopping:

• What is organic shopping? Already since 2020, you can be visible in Google Shopping for free. Most webshop owners simply tick a box in Merchant Center. We show you how to do it really well.
• How do you optimise your product feed? From the right attributes to smart feed rules through Channable, you will learn step by step how to make your feed perform better than your competitor's.
• How does AI Shopping play into your products? Shopping in LLMs like ChatGPT is organic by definition. The context around your products becomes increasingly decisive: not “black football shoe”, but “football shoe for this type of foot, on artificial turf, in cold weather.”
• What is the future of agentic eCommerce? Instant checkout in ChatGPT, AI agents searching and buying products on your behalf. What does this mean for your webshop?

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For whom is this webinar

This webinar is made for anyone who has an online shop and wants to get more out of Google, without an extra advertising budget. Whether you already have a paid Shopping campaign running or are still completely new to Shopping, after this webinar you will know exactly what to do.

Free visibility in Google Shopping is within reach. We'll show you how.

Who is giving this webinar?