Zero-click reality: fewer clicks, more visibility needed
The click is no longer sacred. AI reviews, featured snippets and chat interfaces provide answers zonder that someone clicks through. How do you stay visible in this zero-click era? Tristan explains.
What this video is about
Tristan shows why traditional KPIs such as traffic are falling, while brands are called zonder clicks. This requires different measurement points and different optimisation strategies.
What you learn
Why clicks are no longer the most important KPI
How AI determines which brands are mentioned
Why brand building and mentions are becoming more important
How to reposition SEO around visibility
Why this matters
Your rankings don't always go down, but your traffic can do. That's why you need to approach visibility in a different way - with authority, context and AI optimisation.
Want to know how to stay visible in a zero-click world?
Get in touch for a visibility scan.




