Free seo training
Wait... what are you saying! Yes indeed, our SEO training for beginners is free and easy to follow online via our video training. Learn the basics of SEO in your time and at your pace? Do you have a difficult case? No problem, you can watch the SEO videos as many times as you like.
Please note that this training is conducted in Dutch. However, we also offer other SEO trainings that are available in English.
What do you learn?
The beginners' training will cover the following subjects:
- Keyword analysis
-Learn how to figure out search terms
-Discover how to categorise search terms
- Writing for SEO
-Learn how to apply the 8 most important SEO elements to a page.
-Know the minimum you need to get your page ranked
- Search intent
-Explanations about the four different search intentions
-Discover how to categorise search terms
- Structure
-Site architecture
-Site structure
-Cornerstones
-Cannibalisation / duplicate content
- Linkbuilding
-Discover what link juice and valuable links are
-Learn how to build a strong link profile
-What advertorials and guest blogs are
-How to use digital PR for linkbuilding
-Which tools are valuable for linkbuilding
-Summary of key learning points
- ChatGPT
-What is ChatGPT?
-How to improve pages using ChatGPT and plugins
-How to use ChatGPT to find search terms
-How to create a strong content structure with ChatGPT
-Summary of key learning points
- Technical SEO
–Crawling: discovering pages
–Index: snapping pages
–Perform: speed and better user experience
Who do you learn from?
Meet the trainers of the online SEO training course for beginners:
Ineke Withaar-Colijn
Ineke is a content specialist and SEO trainer at Onder, with a background in Communication Studies and Dutch. She is an expert in SEO and SEA, and shares her in-depth knowledge through training courses. In her spare time, Ineke enjoys gardening and reading fantasy books.
Jesse Commandeur
Jesse is a content and authority specialist at Onder, with a journalism background. He focuses on link building and content creation to improve SEO performance. Outside work, Jesse enjoys playing sports and exploring new cities.
Martijn Hoving
Martijn is the founder of Onder and an expert in SEO. He leads his team and offers training and consultancy in online marketing. His expertise started with technical SEO and now covers all aspects of SEO. In his spare time, Martijn is passionate about music and sports.
Why you should follow this SEO online training course
You would like to attend this SEO online training course because, as a starting entrepreneur, you understand how important online visibility is for the success of your business. You notice that your website is not generating the desired number of visitors, and you realise that SEO has an important role in increasing online presence and attracting potential customers.
You are aware of the importance of good content, relevant links and technical optimisation, but you also want to deepen your knowledge of these. This training seems ideal to you because it covers all the basic aspects of SEO and gives you practical skills to optimise your website.
You are determined to learn how to get your website to the top of the search results. With the knowledge and tools you will gain from this training, you hope to improve your website, attract more potential customers and ultimately increase the success of the business!
We are happy to help you take the first step towards a substantiated SEO strategy. Making an impact online starts with a good foundation, which you build by really understanding search engine optimisation!
What are the benefits of the SEO for beginners for you?
This online SEO training course for beginners will give you the knowledge and skills you need to:
- Start making your website more findable to potential customers.
- Strategically optimise your content for relevant keywords.
- Measure and improve the performance of your website.
- Address technical SEO challenges and enhance usability.
Because you...
- can conduct a search analysis: You will learn how to conduct a thorough search analysis to understand what your potential customers are looking for. This will help you strategically target your content to relevant keywords and subjects.
- can do a baseline measurement: You will learn how to do a baseline measurement to identify your website's current search engine rankings. This will enable you to measure and improve the progress of your SEO efforts.
- Can write for SEO: You will gain insight into the art of writing for SEO, allowing you to produce content that is not only informative and engaging, but also optimised for search engines.
- master basic technical SEO skills: You will learn essential technical aspects of SEO, such as XML sitemaps, using Search Console, managing robots.txt files, implementing canonical tags and understanding status codes such as 404 and 301 redirects.
- can measure correctly in Google Search Console: You'll discover how to use Google Search Console to track your website's performance, analyse search traffic and gain insight into how your website appears in search results.
Who are you?
- You are a start-up entrepreneur
"I am a start-up entrepreneur with a newly established business. I understand that a strong online presence is essential to build my brand and attract customers. This training will help me understand and apply the basics of SEO to make my website more findable to potential customers."
- You are a blogger
"As a blogger, I am passionate about sharing my content with a wider audience. I want to learn how to optimise my blog posts for search engines so that more people can discover my content. This training offers me the opportunity to combine my writing skills with SEO knowledge."
- You are a web developer
"As a web developer, I work on building and maintaining websites for clients. I want to expand my technical skills and learn how to optimise websites for SEO. This training will help me deliver better and optimised websites to my clients."
- You are a content manager
"As a content manager, I am responsible for creating and managing online content for my organisation. I want to increase my knowledge on how to make content more effective through SEO strategies. This training will provide me with the necessary insights and tools."
- You are an online marketer
"As an online marketer, I am always looking for ways to improve my company's online presence. SEO is a crucial onder part of my work, and I want to take my skills to the next level. This training will help me run more effective SEO campaigns."
- You are a communications officer
"As a communications officer, I am responsible to spread messages and information on behalf of my organisation. A good understanding of SEO will help me make our content perform better in search engines, giving us more visibility."
SEO tips for beginners:
- Install Search Console
Data is and will always be important. Even with an eye to the future of your function or company, it is smart to make substantiated choices. Especially when it comes to search engine optimization, it is important to drive your own data.
- Create redirects
Within Google Search Console, you can see which pages get a status code 404. You can easily fix these by creating a 301 redirect. This not only redirects the user to the correct page, but also lets Google know what, after the old URL is gone, is the correct new URL page.
- See what you are found on
In Google Search Console, you can see what you are being found on, indeed, you can see what page is being shown for this keyword. Use this to make your content even more relevant and show the right pages for the desired search term.
- Check your meta data
"Home | yourwebsite.co.uk", of course we don't want to see this anymore. We want to see your important search terms reflected in the meta title and meta description, and we are not the only who want this... Google wants this too, this way it knows what the page is about and can therefore offer this page for relevant and related search terms. Google provides more relevant information, and you get more traffic to your website. That's a win-win situation.
- Follow our SEO training course for beginners
Do you want to get straight to the point? Not just perform SEO activities, but really understand it... Then follow our SEO training for beginners. You will learn the basics of SEO and get answers to your specific questions.
Do you have specific SEO-related questions relating to your webshop or website? Contact us and we will be happy to help you solve your search engine problem.
Share your experience!
We are curious about your experience. Would you like to leave a google review after u finished the training? Leaving a review takes a few minutes and with your feedback we can continue to optimise the quality of our training sessions!
Dutch
English