AI search explained: how search with LLMs differs from traditional search
Search as Google did, a list of links, is a thing of the past. With AI search, search experiences are fundamentally changing. In this video, Ineke clearly explains how AI search works and what it means for your visibility.
What this video is about
Ineke discusses the technology behind AI search, such as Retrieval Augmented Generation (RAG), and why traditional indexing is becoming less relevant. You will see how AI interprets search queries and generates real-time answers.
What you learn
What exactly AI search is
The difference between traditional search and LLM-driven answers
Why zero-click experiences are on the rise
What implications this has for SEO and content
Why this matters
Many brands still optimise for classic rankings. But in a world where AI answers instead of referring, you need to shape your visibility differently.
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