Is your shop ready for the AI consumer of 2026?
The peak period of 2026 starts today The peak period is over, the sales have been counted. As you take stock, the next big change is already underway. The way consumers discover products is shifting at record speed from the search bar to a conversation with an AI. Imagine the customer of 2026. Who no longer taps in ‘football boots size 43’, but asks, “I'm looking for durable football boots for a fast outdoor player who plays on artificial turf.” At that point, the
Preparing for the arrival of AI Mode
Where searches used to consist of single words and quick answers, something completely new is now replacing them. Namely an interactive, reasoning-driven conversation with Google. AI Mode, built on generative AI and ondersupported by Gemini 2.0, is only available in the US for now. Google announced the arrival of AI Mode in early March 2025. But the global rollout is not long in coming. For onder adopters, marketers and marketing managers, now is the best time
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