How are you mentioned in ChatGPT and other AI chatbots?
More and more people are using AI chatbots like ChatGPT, Gemini and Perplexity to get instant answers to their questions. This means fewer click-throughs to websites, but the users who do click through are often more targeted and deliver more. For companies, it is therefore important to stay visible in these AI answers. In this article, you will read how these AI models work and I will tell you how to optimise for this. Navigate to: What are LLMs and
Preparing for the arrival of AI Mode
Where searches used to consist of single words and quick answers, something completely new is now replacing them. Namely an interactive, reasoning-driven conversation with Google. AI Mode, built on generative AI and ondersupported by Gemini 2.0, is only available in the US for now. Google announced the arrival of AI Mode in early March 2025. But the global rollout is not long in coming. For onder adopters, marketers and marketing managers, now is the best time
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