Author: Martijn Hoving

Marketing is all about conveying the right message to the right people through the right methods and media. To arrive at the right message, it is very nice if you know what your current customer base thinks about you. What are the values they attribute to your company? And what experience do they have as customers? If you have this information about your entire company or, for example, only for one product you supply, it becomes a lot easier

At first glance, there seems to be absolutely no similarity between Christmas hampers, Mother's Day gifts, garden lights, air conditioners and barbecues. Yet there is one common denominator between these products and that is seasonality. Because within all these products, seasonality plays a big role. Season vs seasonality The real 'SEO game of seasons' is predictable, it revolves around fixed search demand spikes in seasons. Think Christmas, black Friday, Mother's Day, Father's Day and similar moments. These moments are listed on the

And why those few redirects are not good enough SEO Benelux is a close-knit community of SEO specialists in the Netherlands and Belgium (and okay, Luxembourg). This community organises SEO meetups several times a year. And in the edition of 11 May, I also got to give a presentation there. Check hereonder the video about SEO migration fuck-ups: Why are SEO migrations so interesting? Those who know me a bit as a colleague and SEO specialist know that SEO migrations are something of a passion

Featured Snippets, videos, images and 'people also ask' blocks: the average search result in Google is a motley collection of enrichments, features and integrations from other Google search engines. Depending on the searcher's intent and many more factors. As a website owner or brand, the trick is of course to get in between them, at the moment when the intention matches your target groups. But where do you start? And how can you 'scalably' check which onder parts in a search result

The year 2022 is almost over. We already looked ahead to the SEO trends of 2023, but now it is also time to look back. What did SEO year 2022 look like? What were the key developments at Onder? What are the most-read blogs on Onder.co.uk? What Google updates startled us? And what changes did we see in the SEO community? A brief summary. 38 blogs in 2022 Writing blogs is an important onder part

So little changes and, at the same time, so much changes. That pretty much sums up the SEO world. Basically, Google's process as a search engine still revolves around Crawling, Indexing, Ranking. For years. But Google's algorithm is changing, searcher behaviour is changing and the way marketers, developers and SEO specialists alike work is changing. As a marketing manager, website owner or SEO-adept, where should you set your sights in 2023? We have identified the key SEO

A successful SEO journey is a combination of sufficient resources and doing the right things. Capacity in the form of people remains scarce, making it even more important to make the right choices when it comes to allocating your time. But how do you decide where to start? Uncertainties in the life of SEO specialists There are unfortunately plenty of uncertainties in the life of a SEO specialist. And we are not talking about rising gas prices

Many an Ecommerce platform is pretty SEO friendly by itself, but that does not mean that all signals in terms of SEO are already green. In Magento, you will still have to make a big deal of your own. The same goes for Lightspeed, Shopify and WordPress/Woocommerce. Not to mention custom Ecommerce solutions (although we ourselves see our best-run Ecommerce customers running on custom solutions). The basics of a webshop are, of course, all about categories and products. To have SEO success

Nice, that SEO. But what will it get me? Every decision-maker or business owner No business owner or marketing manager feels like burning a budget, zonder that there is something in return. This is why we often get asked what SEO will bring to our (potential) clients. And this is also a question that the average in-house SEO specialist or freelance SEO specialist sees thrown at them. "It depends" is certainly not an answer in this case, because investments are now justifiable