Author: Martijn Hoving

Technical SEO. Too often a onder shuffled child, as many SEO specialists focus mainly on content creation and link building. Technical SEO unfortunately remains hard to find. In practice, we still see many technical problems with every (for us) new website. A website that is in good shape in terms of technical SEO will be found much better! So technical SEO is as important as ever. We are happy to share our take on technical SEO with you. Technical? Technical SEO is often too technical

The SEO specialist is generally reluctant to make many changes to a website at once. The reason for this is the fact that Google then also has to interpret all those changes. Nevertheless, there are of course plenty of reasons to carry out a SEO migration. Think of taking over another domain, a new website structure or changing your brand name. A solid, well-prepared SEO migration ensures proper interpretation by Google and minimal

As SEO specialists, we have a love-hate relationship with Google (I am generalising for a moment). The search engine sometimes removes features we were so attached to. Think search term information in Google Analytics (which I once wrote a whine blog about in the distant past) or currently the 'request indexing' button in Search Console. But more than ever, we also love Google. Firstly, because organic traffic still has the potential to generate a lot of traffic. But also because

In the distant past, Google Shopping was an organic channel (yes, grandpa tells). Since 2013, it has been one of the most successful paid channels for many an eCommerce website. Shopping's share for many eCommerce sites is perhaps 50% of the total. Yet Google also has a big enemy in the form of Amazon (and other marketplaces). A reason for the search engine to make Google Shopping partly organic again. The announcement took place sometime in April 2020. And

The long tail. Everyone within the online marketing or SEO world has heard of it. The long tail is sometimes called 'the holy grail', because scoring well on long tail keywords generates a lot of conversion. But what exactly is a long tail keyword and how does it differ from generic words? And of course the most important question: how do you ensure maximum visibility in Google on your long tail? We are happy to show you. Head

Google is almost entirely mobile first. For the past five years, the search engine has done nothing but warn website owners to make websites mobile-ready. This started back in 2015 with Mobilegeddon. Then came the announcement of full mobile-first indexing. Next September (2020), all websites will be over to mobile-first indexing. However, we still see many problems in mobile-friendliness in websites. The Mobile Usability in Search Console report will help you fix these problems. Mobile-first indexing Google

(This article was also published on Marketingfacts) A new platform, a new brand name or a new structure: website migrations remain important. Unfortunately, SEO migrations are still often a problem: websites then lose quite a bit of (organic) traffic. Recently, we came across another case where this was the case. So what causes a 'bad' migration? Is this a problem for every website owner? And what can you do about it? December 2019, I read an article in the Daily Journal

Google Search Console provides us with a lot of information that we use to improve website findability. It is a free service from Google (formerly known onder the name Webmaster Tools) that, as far as we are concerned, should be used by everyone with a website. It gives you insight into your website's search engine performance, but also helps you fix any problems. In this article, we will tell you more about the two main onder parts: the

This is an article from our Life after Corona series, written to help onderakers, webmasters and basically anyone with a website to be ready for when the measures slow down again. For a number of years now, Google has been taking considerable account of your location while performing a search. This is because it makes no sense to show a generic result when the searcher is expecting a local result. For example, if we click on