Author: Martijn Hoving

Anyone who ever drives a car knows the moment: an orange light suddenly lights up on your dashboard. For me these days, a reason to go to a car garage rather quickly. Only to find out there that pretty much nothing is wrong. Such an orange light signals an expected problem in your car. There are also red lights, which often report a serious problem where it is not convenient to go through

Low-hanging fruit. Even within the SEO world, this is a fairly common term on which opinions are divided. Even in our office. Low-hanging fruit stands for results that a company can easily achieve. Quick actions that therefore also pay off relatively quickly. I myself have been in camp 'low-hanging fruit allergy' for years and that has nothing to do with an intolerance for apples. In this story, I'm happy to explain why! First of all, let's say that

Crawl, crawl or crawling. No, we are not talking about Linkin Park's world-famous hit and certainly not about what babies do pretty much from month 6 onwards. In this context, by 'crawling' we mean one of the search engine's most important processes. Because zonder the crawling process, a search engine would not exist. Crawling URLs means nothing more than following hyperlinks and discovering (new) URLs and changes. Crawling tools mimic this process, which

A structured data consultancy, a content briefing, a core update analysis, a link building approach and a cornerstone article. Just a few diverse onder parts of the life of a SEO specialist. Our field is an ever-widening discipline. Does the SEO specialist as we used to know it still exist? Yes. And no. We believe that a SEO specialist should be "T-shaped". In this article, we are happy to explain why! SEO and its many onder parts The purpose of the SEO specialist

'Complaining about the strength of the competition is in reality often just complaining about the lack of ideas' (Walther Rathenau). A thought-provoking quote that sometimes does contain a grain of truth. Nevertheless, competitor analysis is an important onder part in the (online) marketing mix. After all, analysing competitors can also provide ideas and inspiration for one's own approach. But how do you approach a market analysis? And why, as SEO specialists, do we always end up with other competitors on

Summer 2021 is a tumultuous summer: the Netherlands is still in the grip of the pandemic, the European Football Championship was on the short side for orange, South Limburg is flooded and.... Google is making hefty algorithm adjustments again. Just as many a SEO specialist is celebrating holidays, the visibility of many websites goes up and down. This summer, to be precise, we count four major Google updates in the algorithm. Which also makes it extra

Content. A word and concept that comes up quite a lot in the online marketing world. It means something like 'content' and can therefore mean anything. When a SEO specialist talks about content, he or she often means the text or other content of a page, targeting a particular onder topic or group of search terms. Content marketing does have a lot to do with this, but it is a discipline in itself. It is a technique whereby you develop valuable content for a specific target audience, in order to

When learning about SEO, you quickly skip a very important step. Often this is understanding how a search engine works. It sounds so obvious and we use them every day. And yet, it is not always clear how search results are created. This is not surprising either, because, after all, search engines are very secretive about the details. What we do know about search engines is that they work with algorithms. An algorithm is a sequence of steps.

Most marketing managers and online marketers know that the entire online marketing mix participates in growing sales and revenue. Seeing SEO as a standalone channel is therefore a waste. In fact, SEO offers a lot of onder support to the rest of your online marketing mix. You can read some concrete examples of SEO as a building block for other onder parts within online marketing in this article! The organic results in Google and other search engines still offer a lot of potential. We ourselves believe that onder