Where did it go wrong? Analyse a failed SEO migration in 6 steps
SEO migrations are exciting. A lot of time and energy has often gone into technology, content and design to ensure a smooth transition. Earlier we wrote about migration fucks ups, but how do you figure out in a structured way where it went wrong? In this blog, I take you through six steps on how to analyse a failed SEO migration and figure out the problems. This approach was inspired by this article by Jerrel Arkes.
7 tips for creating a successful content calendar
"Can you please post something on social media? We haven't posted anything for a while." Many marketing staff spontaneously get itchy from this question. After all, what is the purpose of this post? Is the target audience interested in this content? And will your target audience see it at all, or are the people you want to reach on a completely different platform? You see: posting content is not something you do just like that. It requires a strategic yet practical approach.
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