Marketplace SEO: How to make your products stand out on marketplaces
You sell your products on marketplaces like Amazon, Bol(Bol.com), eBay, Cdiscount or Allegro? Then you know what it's like to lose yourself in a sea of competition. But don't worry! Marketplace SEO will help you get your products noticed. With the right strategy, you will ensure that your offerings are visible to the right customers and that you get more sales from the marketplaces where you are active. I take you through the strategies that
What is alt text and how do you write it properly?
In April, I was with colleagues at brightonSEO, the largest SEO conference in the world. I attended several interesting talks, but one of the speakers who really got me thinking was Liam Cumber. His talk was called "What the f**k is alt-text and how do you write it?". Just before the conference, I was wondering how I am actually supposed to write alt-text. After all, I - and probably many SEO specialists and website administrators with me - only dropped a keyword in
7 tips for creating a successful content calendar
"Can you please post something on social media? We haven't posted anything for a while." Many marketing staff spontaneously get itchy from this question. After all, what is the purpose of this post? Is the target audience interested in this content? And will your target audience see it at all, or are the people you want to reach on a completely different platform? You see: posting content is not something you do just like that. It requires a strategic yet practical approach.
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