More and more people are using AI chatbots like ChatGPT, Gemini and Perplexity to get instant answers to their questions. This means fewer click-throughs to websites, but the users who do click through are often more targeted and deliver more. For companies, it is therefore important to stay visible in these AI answers. In this article, you will read how these AI models work and I will tell you how to optimise for this. Navigate to: What are LLMs and
In April, I was with colleagues at brightonSEO, the largest SEO conference in the world. I attended several interesting talks, but one of the speakers who really got me thinking was Liam Cumber. His talk was called "What the f**k is alt-text and how do you write it?". Just before the conference, I was wondering how I am actually supposed to write alt-text. After all, I - and probably many SEO specialists and website administrators with me - only dropped a keyword in
"Can you please post something on social media? We haven't posted anything for a while." Many marketing staff spontaneously get itchy from this question. After all, what is the purpose of this post? Is the target audience interested in this content? And will your target audience see it at all, or are the people you want to reach on a completely different platform? You see: posting content is not something you do just like that. It requires a strategic yet practical approach.
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