Category: (Content) marketing

ChatGPT is a language model developed by OpenAI that focuses on human-like text generation. Unlike search engines like Google, which help users by ranking websites and presenting direct search results, ChatGPT is designed to provide answers based on the information it is trained on. This data does not include real-time information from the internet, but comes from a large dataset collected up to a certain date. Search engines use complex algorithms to index web pages

SearchGPT is a promising prototype developed by OpenAI that is potentially going to change the world of search engines. Whereas traditional search engines such as Google and Bing function by indexing web pages and displaying results based on search terms, SearchGPT works fundamentally differently. This AI model uses language technology to generate answers specific to the user's query, with a strong focus on context and understanding. Unlike traditional search engines that refer to a list of links, SearchGPT attempts direct,

Find out how to leverage your website's expertise, experience, authority, and reliability to improve your SEO. The term E-E-A-T (expertise, experience, authority, and reliability) has long been an important onder part of Google's quality assessment for websites. However, since 2024, it has become clearer that while E-E-A-T is not a direct ranking factor, it does play a crucial role in determining the overall quality of content on a website. This offers website owners, marketers and SEO experts valuable

Regularly checking your link profile is an important onder part of search engine optimisation (SEO). Your link profile includes all backlinks pointing to your website and plays an important role in how search engines like Google assess the authority and relevance of your website. A strong, natural link profile can contribute to higher search results, while a link profile with lots of bad or spammy backlinks can be detrimental. Checking your link profile helps you identify these links and to

Getting backlinks is an important onder part of search engine optimisation (SEO), but not all links are equally valuable. Bad backlinks can hurt your SEO performance and even get your website penalised by search engines like Google. It is therefore crucial to know how to avoid bad backlinks and how to build a healthy link profile that helps your website rank higher. Here are some strategies to avoid bad backlinks. What are bad backlinks? Bad backlinks are links

Link building is one of the most effective strategies within search engine optimisation (SEO) to increase a website's online visibility. Getting quality backlinks from other reliable websites helps to improve your ranking in the search results of search engines like Google. When other websites link to your content, search engines see this as a sign that your website offers valuable and relevant information. This not only strengthens your authority, but also leads to more organic traffic to your website.

A good SEO audit is a thorough evaluation of all aspects of a website that affect search engine optimisation. The aim of a SEO audit is to identify weaknesses and opportunities so that the website can perform better in the search results of search engines like Google. An audit goes far beyond simply checking keywords; it includes technical, content and strategic onder parts of the website. Hereonder the most important onder parts of a comprehensive SEO audit: Technical

SEO, or search engine optimisation, is a crucial onder part of online success for any webshop. Optimising your webshop for search engines not only helps you to be found better by potential customers, but also increases your conversions and turnover. In this article, we explain what SEO for web shops means, which elements are important and how to implement an effective SEO strategy. Why is SEO important for online shops? SEO is essential for online shops because most consumers

Trustpilot is a platform where consumers can post reviews about companies, products and services. In turn, businesses can respond to these reviews. This transparent system offers benefits to both consumers and businesses. But how exactly does Trustpilot work, and what role does it play in businesses' online marketing and SEO strategies? In this article, we provide a comprehensive overview of the platform, how it works and its impact on online visibility. How does Trustpilot work? Trustpilot works as a collection point for consumer experiences.