Category: Google

Anyone who wants to be found online sooner or later comes across two familiar terms: SEO and SEA. They are often mentioned in the same breath, as if they were two sides of the same coin. But behind those three-letter abbreviations lie two completely different approaches to online visibility. And while it is tempting to immediately opt for the quickest way to the top of Google, in practice it is precisely the combination of both that often proves most powerful. What SEO and SEA have in common

You might think: duplicate content is mainly a technical problem, right? But in reality, it is deeper. It's not just about search engines getting confused. It also affects your credibility, your user experience and ultimately your position in search results. If multiple pages on your site (or even outside it) tell the same, zonder added value, Google doesn't know which version is important. And if Google doesn't know, your visibility drops. But more importantly, your visitor is more likely to drop out if that

Crawling and indexing are often mentioned in the same breath, but they are two different steps in the process by which Google includes websites in its search results. Crawling is like exploring your website: Googlebot - Google's robot - visits pages, follows links and gathers information. Only when that information is considered valuable and understandable does indexing come into the picture. Then Google decides to actually include the page in its index so that it can appear

Findability on Google is essential for businesses and websites to reach visitors and potential customers. While good content plays an important role, it is not the only factor. Technical optimisations, link building and user experience also play a crucial role in how well a website performs in search results. In this article, we discuss the most important aspects that contribute to better findability in Google. Indexation: how do you make sure your website is listed in Google? Before a website appears in

Social media and SEO seem like two different strategies at first glance, but they can actually reinforce each other. While SEO focuses on optimising content for search engines, social media helps to bring that content onder the attention of a wider audience. But how exactly does that work? And how can you use social media smartly to improve your SEO results? The relationship between social media and SEO Although social media is not a direct ranking factor for Google, it may

Images not only make a website more attractive, but also play an important role in search engine optimisation (SEO). A well-optimised image can make your website load faster, rank better in Google Images and attract additional visitors. But how do you make sure your images contribute to better SEO? Why is SEO for images important? Search engines like Google use images to better understand the context of a page. A well-optimised image contributes to: In addition, AI is becoming increasingly

Technology is playing an increasing role in how marketing and search engine optimisation (SEO) are carried out. One of the latest innovations is Gemini, Google's AI tool that makes marketing strategies more efficient and effective. In this article, you will discover what Gemini is, how it works, and how it helps marketing professionals and SEO specialists in their day-to-day work. What is Gemini? Gemini is an AI tool developed by Google, offering users direct access to advanced artificial intelligence. The tool is designed to onder support with

Local SEO is an indispensable strategy for businesses looking to reach customers in a specific region. Whether you have a physical shop, offer services in a particular city or want more visibility locally, local SEO will increase your online findability for searches in the local area. In this article, we will discuss what local SEO is, why it is important, and how to optimise your local visibility. What is local SEO? Local SEO (local search engine optimisation) focuses on the

It is impossible to imagine our daily lives without the internet. Although we use it constantly and it shapes our modern world, there are many surprising, lesser-known facts that you might not yet know. Hereonder some of these atondere facts that show how versatile, complex and influential the internet really is. 1. The internet weighs almost nothing It may sound implausible, but the internet has an estimated weight. According to technological calculations, the electrons that make up the