Category: Google

One of the most important developments in the field of search engines, is voice search. Voice search is a new way of searching where you use voice assistants such as Siri, Google Assistant or Alexa. Let's take a closer look at how you can capitalise on voice search with SEO. What exactly is voice search? As named, voice search is a way of searching where you use voice assistants. Instead of typing a query in the search bar, you speak

'SERP' stands for 'Search Engine Results Page' and refers to the page of search results that appears after someone enters a query in a search engine such as Google, Bing or Yahoo. For example, if you are looking for a recipe for a chocolate cake, you will see a list of search results. So the page on which all those search results are listed is the SERP. But how do these results come about? What does the SERP consist of? Typically, the search engine results page contains a list

When it comes to search engine crawlers and bots, you may think they are all the same and there is not much difference between them. However, there is much more to crawlers than meets the eye. In fact, there are several types of crawlers with different purposes and functions. They can be used for different purposes. Therefore, it is important to know them if you want your SEO strategy to be successful. Let's take a look at the different

As a marketer, you want to make sure your website is found by users when they search for your products or services. When your website is indexed by Google and displayed in search results, it can be useful to know which pages are indexed. This way, you can check if any pages are missing from the index or if there are other issues that need to be addressed. In this article, we look at some ways to check whether a new page is

Cost per mille (CPM) is a method of calculating the ad buying price. It is the amount to be paid as an advertiser for every 1,000 readers his ad reaches. This method is also used in radio or TV advertising. CPM is the most common way of estimating advertising costs and qua invoice. What is CPM advertising? Cost per mille, abbreviated as CPM, is a method for calculating the purchase price of ads. It is the amount that

When you have a problem, you need to find information. Whether it's information about your homework assignment or an article about what to do if your mother doesn't buy you a third pair of new trainers this month, finding that information is the first step in solving the problem. Finding information is called "searching" and is something computers are very good at. This blog post explains what search is and what it

Click-through rate (CTR) is an important metric for any SEO specialist. If your CTR is high, it means that people are interested in your search results and are clicking on them. If your CTR is low, you have to work harder to get people to click on your search result. Wondering what CTR stands for? Read on to find out! Click-through rate is the number of times users click on a search result divided by the number of times the ad was shown -

The world is becoming increasingly digital. Gone are the days when people looked for a company's location and opening hours on paper. Today, most customers will use smartphones to find out info. With this increased emphasis on digital presence, local SEO has become more important than ever. What is local SEO? Local SEO is optimising your website so that it appears higher in search results when users search for businesses in your area. With

A website crawl is a process by which search engines such as Google, Bing and Yahoo! onder search the content of your website and index it in search results. A crawl can be performed manually or automatically. The latter happens when you have a robot.txt file on your site and the crawler knows not to open certain directories. When crawling a website, the crawler prioritises certain pages, such as home, category or contact pages. In this article, more about crawling