Category: Google

Search engine optimisation (SEO) plays a crucial role in the success formula of modern e-commerce strategies, due to its ability to improve online visibility and attract more customers. This comprehensive article dives deeper into how SEO can be effectively applied to optimise an e-commerce website, strengthen its online presence and increase sales and customer loyalty. The importance of SEO for e-commerce E-commerce platforms are much more than just digital shops; they act as important channels for brand perception, customer interaction

Online reviews matter for businesses in today's digital world. They serve as social proof, giving potential customers a better understanding of others' experiences with your products or services. People often rely on the opinions of others when making purchasing decisions, and good reviews can increase trust in your brand. What is the purpose of a review? The purpose of a review is to provide honest feedback about a product or

Google Search Console is a powerful and free service offered by Google that allows website owners and webmasters to track, manage and improve their website's performance and position in Google. Previously, this tool was known as "Google Webmaster Tools" or "Webmaster Tools." It is an indispensable tool for anyone serious about optimising their online presence and improving their findability in Google search results. In this article, we will dive deeper

If you have ever searched on Google for a recipe or product, you have probably seen a rich snippet before. A rich snippet is a search result with extra information that shows at a glance what a page or product has to offer. Curious about what exactly this means and how to obtain a rich snippet? Then read on quickly. What is a rich snippet and how does it work? When you search for something on Google, you get a

One of the most important developments in the field of search engines, is voice search. Voice search is a new way of searching where you use voice assistants such as Siri, Google Assistant or Alexa. Let's take a closer look at how you can capitalise on voice search with SEO. What exactly is voice search? As named, voice search is a way of searching where you use voice assistants. Instead of typing a query in the search bar, you speak

'SERP' stands for 'Search Engine Results Page' and refers to the page of search results that appears after someone enters a query in a search engine such as Google, Bing or Yahoo. For example, if you are looking for a recipe for a chocolate cake, you will see a list of search results. So the page on which all those search results are listed is the SERP. But how do these results come about? What does the SERP consist of? Typically, the search engine results page contains a list

When it comes to search engine crawlers and bots, you may think they are all the same and there is not much difference between them. However, there is much more to crawlers than meets the eye. In fact, there are several types of crawlers with different purposes and functions. They can be used for different purposes. Therefore, it is important to know them if you want your SEO strategy to be successful. Let's take a look at the different

As a marketer, you want to make sure your website is found by users when they search for your products or services. When your website is indexed by Google and displayed in search results, it can be useful to know which pages are indexed. This way, you can check if any pages are missing from the index or if there are other issues that need to be addressed. In this article, we look at some ways to check whether a new page is

Cost per mille (CPM) is a method of calculating the ad buying price. It is the amount to be paid as an advertiser for every 1,000 readers his ad reaches. This method is also used in radio or TV advertising. CPM is the most common way of estimating advertising costs and qua invoice. What is CPM advertising? Cost per mille, abbreviated as CPM, is a method for calculating the purchase price of ads. It is the amount that