Category: How to/DIY

Video marketing has become one of the most powerful tools in digital marketing. Videos allow you to get your message across quickly, clearly and attractively. Whether it's to attract new customers, strengthen your brand or increase conversions, videos offer an effective and versatile way to achieve your goals. In this article, we discuss why video marketing is so effective and the benefits it offers to businesses of all sizes. Why is video marketing so

TikTok has changed the way brands communicate online. What once started as a platform for short, light-hearted videos is now a powerful marketing channel that helps companies reach their target audience in a creative and authentic way. But as a business, how do you get the most out of TikTok, and how do you develop a strategy that works? In this article, you will learn why TikTok is such an interesting platform, what its benefits are, and how you can use it to help your brand

Local SEO is an indispensable strategy for businesses looking to reach customers in a specific region. Whether you have a physical shop, offer services in a particular city or want more visibility locally, local SEO will increase your online findability for searches in the local area. In this article, we will discuss what local SEO is, why it is important, and how to optimise your local visibility. What is local SEO? Local SEO (local search engine optimisation) focuses on the

Data security is one of the most important pillars of a modern organisation. Whether it involves customer data, financial information or internal documents, good security not only prevents data breaches and cyber attacks, but also contributes to reliable and efficient operations. Robust security offers more than just protection; it also strengthens the trust of customers and partners. How do you ensure that your organisation is optimally secured? In this article, you will read what data security means, what the risks are

Find out how to leverage your website's expertise, experience, authority, and reliability to improve your SEO. The term E-E-A-T (expertise, experience, authority, and reliability) has long been an important onder part of Google's quality assessment for websites. However, since 2024, it has become clearer that while E-E-A-T is not a direct ranking factor, it does play a crucial role in determining the overall quality of content on a website. This offers website owners, marketers and SEO experts valuable

Regularly checking your link profile is an important onder part of search engine optimisation (SEO). Your link profile includes all backlinks pointing to your website and plays an important role in how search engines like Google assess the authority and relevance of your website. A strong, natural link profile can contribute to higher search results, while a link profile with lots of bad or spammy backlinks can be detrimental. Checking your link profile helps you identify these links and to

Getting backlinks is an important onder part of search engine optimisation (SEO), but not all links are equally valuable. Bad backlinks can hurt your SEO performance and even get your website penalised by search engines like Google. It is therefore crucial to know how to avoid bad backlinks and how to build a healthy link profile that helps your website rank higher. Here are some strategies to avoid bad backlinks. What are bad backlinks? Bad backlinks are links

Link building is one of the most effective strategies within search engine optimisation (SEO) to increase a website's online visibility. Getting quality backlinks from other reliable websites helps to improve your ranking in the search results of search engines like Google. When other websites link to your content, search engines see this as a sign that your website offers valuable and relevant information. This not only strengthens your authority, but also leads to more organic traffic to your website.

A good SEO audit is a thorough evaluation of all aspects of a website that affect search engine optimisation. The aim of a SEO audit is to identify weaknesses and opportunities so that the website can perform better in the search results of search engines like Google. An audit goes far beyond simply checking keywords; it includes technical, content and strategic onder parts of the website. Hereonder the most important onder parts of a comprehensive SEO audit: Technical