Category: How to/DIY

Link building is the process of actively collecting links from other websites to your own site. Such a link - also called a backlink - functions as a kind of recommendation. For search engines like Google, these are signals that your site is valuable. The more relevant and reliable websites link to your content, the higher you can appear in search results. An important detail: it has long since ceased to be about as many links as possible. The quality, relevance and natural structure of your link profile

Findability on Google is essential for businesses and websites to reach visitors and potential customers. While good content plays an important role, it is not the only factor. Technical optimisations, link building and user experience also play a crucial role in how well a website performs in search results. In this article, we discuss the most important aspects that contribute to better findability in Google. Indexation: how do you make sure your website is listed in Google? Before a website appears in

Social media and SEO seem like two different strategies at first glance, but they can actually reinforce each other. While SEO focuses on optimising content for search engines, social media helps to bring that content onder the attention of a wider audience. But how exactly does that work? And how can you use social media smartly to improve your SEO results? The relationship between social media and SEO Although social media is not a direct ranking factor for Google, it may

Images not only make a website more attractive, but also play an important role in search engine optimisation (SEO). A well-optimised image can make your website load faster, rank better in Google Images and attract additional visitors. But how do you make sure your images contribute to better SEO? Why is SEO for images important? Search engines like Google use images to better understand the context of a page. A well-optimised image contributes to: In addition, AI is becoming increasingly

In a digital world where thousands of websites vie for attention, a smart SEO strategy is key to making your business thrive online. But what makes a SEO strategy successful? And how can you stay one step ahead of the competition? In this blog, you will learn how to develop a strategy that not only attracts visitors, but also produces long-term results. What is a SEO strategy? A SEO strategy is a plan for improving your website's findability in search engines. The goal

Video marketing has become one of the most powerful tools in digital marketing. Videos allow you to get your message across quickly, clearly and attractively. Whether it's to attract new customers, strengthen your brand or increase conversions, videos offer an effective and versatile way to achieve your goals. In this article, we discuss why video marketing is so effective and the benefits it offers to businesses of all sizes. Why is video marketing so

TikTok has changed the way brands communicate online. What once started as a platform for short, light-hearted videos is now a powerful marketing channel that helps companies reach their target audience in a creative and authentic way. But as a business, how do you get the most out of TikTok, and how do you develop a strategy that works? In this article, you will learn why TikTok is such an interesting platform, what its benefits are, and how you can use it to help your brand

Local SEO is an indispensable strategy for businesses looking to reach customers in a specific region. Whether you have a physical shop, offer services in a particular city or want more visibility locally, local SEO will increase your online findability for searches in the local area. In this article, we will discuss what local SEO is, why it is important, and how to optimise your local visibility. What is local SEO? Local SEO (local search engine optimisation) focuses on the

Data security is one of the most important pillars of a modern organisation. Whether it involves customer data, financial information or internal documents, good security not only prevents data breaches and cyber attacks, but also contributes to reliable and efficient operations. Robust security offers more than just protection; it also strengthens the trust of customers and partners. How do you ensure that your organisation is optimally secured? In this article, you will read what data security means, what the risks are