Category: How to/DIY

SEO, or search engine optimisation, is a crucial onder part of online success for any webshop. Optimising your webshop for search engines not only helps you to be found better by potential customers, but also increases your conversions and turnover. In this article, we explain what SEO for web shops means, which elements are important and how to implement an effective SEO strategy. Why is SEO important for online shops? SEO is essential for online shops because most consumers

Brand marketing is an indispensable onder part of any business strategy. It is not just about promoting products or services, but about building a brand that truly resonates with your target audience. At a time when consumers are placing increasing importance on companies' values and identity, a strong brand strategy is more important than ever. In this article, we explain exactly what brand marketing means, the onder parts involved and how to develop a brand strategy that moves your business forward.

Web design and search engine optimisation (SEO) are important aspects of a successful online presence. Although these disciplines are often discussed afzonderically, their onderling relationship and interplay is essential for creating websites that are not only visually appealing, but also perform well in search engines. In this article, we discuss how web design and SEO work together, and provide practical tips for optimising both aspects. What falls onder web design? Web design is an umbrella term for the design and development of

With the introduction of Google Analytics 4 (GA4), user interaction tracking has changed dramatically. One of the key features of GA4 is the ability to track events. In this article, we discuss how to set up and use events in GA4 to gain in-depth insights into your users' behaviour. We cover what events are, how to configure them, and how to analyse the data to improve your business strategies. The difference between standard and custom

Google Analytics 4 (GA4) is the latest version of Google Analytics, designed to give businesses better insight into their users' behaviour. With the move from Universal Analytics (UA) to GA4, there are some significant changes that users and analysts need to understand to make the most of this new tool. In this article, we dive deep into what a user means in GA4, how to collect and analyse data, and why these changes are important for your

Email marketing and search engine optimisation (SEO) are two powerful digital marketing strategies that help companies increase their online visibility and increase sales. Although they are often considered afzonder separate disciplines, together they can have a synergistic effect that ensures better results. In this article, we will discuss how email marketing and SEO can reinforce each other and how to combine these strategies effectively. The basics of e-mail marketing E-mail marketing is a form of direct marketing in which companies send e-mails to (potential) customers

A SEO analysis is an important onder part of search engine optimisation that helps evaluate your website's performance and identify areas for improvement. By performing a SEO analysis regularly, you can ensure that your website remains compliant with the latest SEO standards and ranks better in search engines. In this article, we will discuss what a SEO analysis entails, why it is important and how to perform a thorough analysis. What is a SEO analysis? A SEO analysis is the

Keywordondersearch forms the basis of effective SEO (Search Engine Optimisation). By understanding what terms and phrases your target audience uses when searching for products or services, you can optimise your website to be more findable. This leads to more traffic to your site and ultimately more conversions. In this article, we will discuss the essential steps and techniques to perform a thorough keywordonder search. Why is keywordonderzoek important? Keywordonderzoek helps you discover what your target audience is looking for

Technical SEO is a crucial onder part of search engine optimisation that is often overlooked. While content and link building are important for attracting traffic, technical SEO is the foundation that ensures search engines can effectively crawl, index and rank your website. Zonder a solid technical SEO structure can negate all your other SEO efforts. This article explores what technical SEO is, why it is important and how you can technically optimise your website for