Category: How to/DIY

Online reviews matter for businesses in today's digital world. They serve as social proof, giving potential customers a better understanding of others' experiences with your products or services. People often rely on the opinions of others when making purchasing decisions, and good reviews can increase trust in your brand. What is the purpose of a review? The purpose of a review is to provide honest feedback about a product or

Microsoft Clarity is a free analytics tool developed by Microsoft. It is designed to help website administrators and developers understand how visitors interact with their sites. Here are some of the key features and functionalities of Microsoft Clarity: Heatmaps: Clarity provides heatmaps that visually show where users click, move and scroll on a page. This helps identify popular areas on a website and potential user interface issues. Session recordings: It allows website owners to record individual user sessions

A careful SEO migration is important to maintain the accumulated value and visibility in search engines. Let's take a closer look at the complexities of SEO migration and the strategies needed for a successful transition. What is a SEO migration? SEO migration is the process of transferring an old website's SEO efforts and results to a new one. The aim is to retain the search engine rankings, traffic and conversions you have built up, despite drastic

Google Search Console is a powerful and free service offered by Google that allows website owners and webmasters to track, manage and improve their website's performance and position in Google. Previously, this tool was known as "Google Webmaster Tools" or "Webmaster Tools." It is an indispensable tool for anyone serious about optimising their online presence and improving their findability in Google search results. In this article, we will dive deeper

With Clarity, Microsoft offers a unique and valuable tool for website administrators and developers. It is a free tool that provides insight into how visitors interact with a website. In this article, we dive deep into the features and benefits of Microsoft Clarity, and look at how it onder separates itself from other analytics tools. Microsoft Clarity Microsoft Clarity is an easy-to-use, free tool that collects essential data on how visitors use a website. It is designed to be easy to install, allowing

Search Engine Optimisation (SEO) is an essential aspect of digital marketing and website management. With the right SEO strategy, your website can achieve a higher position in search engine results, leading to more traffic and potential customers. In this article, we will discuss the key SEO tools you need to know to optimise your website. We will not only name the tools, but also explain how to use them and what the benefits are. SEO and the importance of tools SEO includes the

SEO is to improve a website's visibility in search engines, generating more traffic and ultimately more conversions or customer engagement. But what forms the basis of an effective SEO strategy? In this article, we explore the three fundamental pillars of SEO: Technical SEO, On-Page SEO and Off-Page SEO. In addition, we focus on how these complement each other and how they can be optimised for maximum success. We also tell you more about our free SEO training. 1. Technical SEO:

SEO, or search engine optimisation, is a crucial onder part of online marketing. It ensures that your website is better found by search engines like Google. But how do you get started? We give a little guide in advance. Want to follow our free SEO training? Then click on the link. Step 1: Finding keywords It all starts with finding the right keywords. These are the terms people use to search for products, services or information. Use tools like Ahrefs to

As a website owner or marketer, you have probably heard of the term "bounce rate". But what exactly does it mean for search engine optimisation (SEO)? In this guide, we dive deep into the onder topic and discover the meaning of bounce rates for SEO. We also tell you more about engagement rate in Google Analytics 4. What is bounce rate? Before we go into the impact of bounce rate on SEO, we will first tell you what exactly it is. Bounce rate is a metric that