Category: Other

When analysing your website performance or ads, you will undoubtedly come across them: impressions and clicks. Two terms that are regularly confused, even though they reveal a fundamental difference in user behaviour. If you want to get more out of your digital marketing strategy, understanding this difference is essential. But more importantly, how do you translate these figures into valuable actions? What is an impression anyway? An impression is created when a link or ad appears on a user's screen. It does not have to

Local SEO is not just about keywords or technique, but about being found in a specific region. Whereas general SEO focuses on visibility on a national or international level, local SEO looks at proximity. In a local search, Google tries to determine which business is most relevant ánd closest to it. That means factors such as location data, local listings and reviews weigh more heavily. So you cannot just rely on good content or link building; locally, your presence counts

You might think: duplicate content is mainly a technical problem, right? But in reality, it is deeper. It's not just about search engines getting confused. It also affects your credibility, your user experience and ultimately your position in search results. If multiple pages on your site (or even outside it) tell the same, zonder added value, Google doesn't know which version is important. And if Google doesn't know, your visibility drops. But more importantly, your visitor is more likely to drop out if that

If you have ever wondered what SEO terms are and why marketers place so much value on them, you are not alone. Among all the jargon, abbreviations and English-language terms, it sometimes seems like learning a new language. But behind those terms is a logic that helps you get found better in Google. And that is exactly what SEO is all about: being visible at the right time, for the right search query. Understanding what people are looking for At

In a digital world where thousands of websites vie for attention, a smart SEO strategy is key to making your business thrive online. But what makes a SEO strategy successful? And how can you stay one step ahead of the competition? In this blog, you will learn how to develop a strategy that not only attracts visitors, but also produces long-term results. What is a SEO strategy? A SEO strategy is a plan for improving your website's findability in search engines. The goal

Data security is one of the most important pillars of a modern organisation. Whether it involves customer data, financial information or internal documents, good security not only prevents data breaches and cyber attacks, but also contributes to reliable and efficient operations. Robust security offers more than just protection; it also strengthens the trust of customers and partners. How do you ensure that your organisation is optimally secured? In this article, you will read what data security means, what the risks are

It is impossible to imagine our daily lives without the internet. Although we use it constantly and it shapes our modern world, there are many surprising, lesser-known facts that you might not yet know. Hereonder some of these atondere facts that show how versatile, complex and influential the internet really is. 1. The internet weighs almost nothing It may sound implausible, but the internet has an estimated weight. According to technological calculations, the electrons that make up the