Category: Technical SEO

What makes local SEO different from general SEO

3-4-2025 Jowi van Norel (Content) marketing, Other, Technical SEO,

Local SEO is not just about keywords or technique, but about being found in a specific region. Whereas general SEO focuses on visibility on a national or international level, local SEO looks at proximity. In a local search, Google tries to determine which business is most relevant ánd closest to it. That means factors such as location data, local listings and reviews weigh more heavily. So you cannot just rely on good content or link building; locally, your presence counts

location local shop seo

What is the difference between crawling and indexing?

31-3-2025 Jowi van Norel Google, Technical SEO,

Crawling and indexing are often mentioned in the same breath, but they are two different steps in the process by which Google includes websites in its search results. Crawling is like exploring your website: Googlebot - Google's robot - visits pages, follows links and gathers information. Only when that information is considered valuable and understandable does indexing come into the picture. Then Google decides to actually include the page in its index so that it can appear

Crawling indexing google spin list

Concepts around SEO: why they matter

28-3-2025 Jowi van Norel (Content) marketing, Link building, Other, Technical SEO,

If you have ever wondered what SEO terms are and why marketers place so much value on them, you are not alone. Among all the jargon, abbreviations and English-language terms, it sometimes seems like learning a new language. But behind those terms is a logic that helps you get found better in Google. And that is exactly what SEO is all about: being visible at the right time, for the right search query. Understanding what people are looking for At

content technical authority eeat backlink indexing

My website is not findable on Google, what should I do?

20-3-2025 Jowi van Norel (Content) marketing, Google, How to/DIY, Link building, Technical SEO,

Findability on Google is essential for businesses and websites to reach visitors and potential customers. While good content plays an important role, it is not the only factor. Technical optimisations, link building and user experience also play a crucial role in how well a website performs in search results. In this article, we discuss the most important aspects that contribute to better findability in Google. Indexation: how do you make sure your website is listed in Google? Before a website appears in

Make your website search engine friendly with technical SEO

20-3-2025 Jowi van Norel Technical SEO,

Technical SEO is the backbone of a well-optimised website. Zonder a strong technical foundation, even the most valuable content cannot perform optimally in search results. Whereas on-page SEO focuses on content optimisation and off-page SEO is about external factors such as backlinks, technical SEO is about your website's infrastructure and performance. This determines how search engines crawl, index and rate your site. A website with strong technical SEO is faster, more secure and more accessible to both users

On-page SEO: The basis for better search engine rankings

17-3-2025 Jowi van Norel (Content) marketing, Technical SEO,

On-page SEO is an essential onder part of search engine optimisation. It focuses on all the optimisations you can make within your own website to rank better in search engines like Google. Think about improving content, optimising HTML elements and optimising the user experience. But what exactly does on-page SEO entail and how do you apply it effectively? In this article, you will learn how to make your website more findable with practical on-page SEO techniques. What is on-page SEO

What does a good SEO audit entail?

16-9-2024 Linde van Gurp (Content) marketing, How to/DIY, Technical SEO,

A good SEO audit is a thorough evaluation of all aspects of a website that affect search engine optimisation. The aim of a SEO audit is to identify weaknesses and opportunities so that the website can perform better in the search results of search engines like Google. An audit goes far beyond simply checking keywords; it includes technical, content and strategic onder parts of the website. Hereonder the most important onder parts of a comprehensive SEO audit: Technical

What is SEO for web shops?

15-8-2024 Linde van Gurp (Content) marketing, How to/DIY, Technical SEO,

SEO, or search engine optimisation, is a crucial onder part of online success for any webshop. Optimising your webshop for search engines not only helps you to be found better by potential customers, but also increases your conversions and turnover. In this article, we explain what SEO for web shops means, which elements are important and how to implement an effective SEO strategy. Why is SEO important for online shops? SEO is essential for online shops because most consumers

Web design and SEO

18-7-2024 Linde van Gurp How to/DIY, Technical SEO,

Web design and search engine optimisation (SEO) are important aspects of a successful online presence. Although these disciplines are often discussed afzonderically, their onderling relationship and interplay is essential for creating websites that are not only visually appealing, but also perform well in search engines. In this article, we discuss how web design and SEO work together, and provide practical tips for optimising both aspects. What falls onder web design? Web design is an umbrella term for the design and development of

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Eigenaar Kitcentrum

When your online onder venture grows, expectations often grow too, in every area. To a large extent, we were in control of SEO and its interpretation ourselves. We found out that our own "general view" was no longer sufficient, so we engaged Bureau Onder. Surprising and clear. We have built up a fine collaboration, partly because Martijn also regularly visits our office with Eline or Mariska (depending on the case), which is very valuable to us!

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Webmaster

Martijn and Mariska make the SEO story understandable for the layman and are happy to think along with us. It is nice that there is a personal contact moment every month with an extensive report and the opportunity to talk everything through. After just a few months, Onder has already managed to achieve number 1 positions on Google with some of our webshop pages. We are very satisfied with Onder.

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SEO Specialist Stella Fietsen

For several years, Onder has been a valued partner of Stella. Martijn is my sparring partner for complex SEO issues and the extra pair of critical eyes that keeps us on our toes. Together, we have achieved nice growth in online visibility, visitor numbers and leads. Onder onder stands out for its short lines of communication and professionalism. They speak our language: don't nag, get down to business. That is what we love!

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