Microsoft Clarity is a free analytics tool developed by Microsoft. It is designed to help website administrators and developers understand how visitors interact with their sites. Here are some of the key features and functionalities of Microsoft Clarity:
Heatmaps: Clarity provides heatmaps that visually show where users click, move and scroll on a page. This helps identify popular areas on a website and potential user interface issues.
Session recordings: It allows website owners to record and view individual user sessions. This means they can see how visitors navigate, where they get stuck or where they leave the site. This feature is atonder useful for identifying and resolving user experience issues.
User insights: Clarity provides detailed insights into user behaviour, such as clicks, scrolling behaviour and interaction with non-clickable elements. This can help identify and correct unintended user interactions.
No impact on site performance: Microsoft stresses that Clarity is designed to have no noticeable impact on website load times or performance.
Privacy and compliance: Clarity ensures that the data it collects complies with privacy regulations such as the GDPR. It provides options for anonymising user data.
Integration with other tools: Clarity can be integrated with other analytics tools and platforms, such as Google Analytics, to provide a more comprehensive view of website performance and visitor behaviour.
Aimed at all types of websites: It is suitable for all kinds of websites, ranging from small blogs to large e-commerce sites.
Dashboard and reports: Clarity offers a user-friendly dashboard with various reports that provide insight into user behaviour and site performance.
Clarity is especially useful for website owners who want to gain deeper insights into how visitors interact with their site, which can help optimise the user experience and improve website performance. It is a valuable tool for both small and large websites, and the fact that it is free makes it accessible to a wide audience.
Here you will find some important filters and setting:
Geographical filters:
Device and browser types:
User behaviour filters:
Date range:
Custom tags:
To get started with Microsoft Clarity and implement it on your website, follow these steps:
4 Integrate code on your website:
5. Installation verification:
6. Start collecting data:
7. Using the dashboard:
8. Analysis and optimisation:
By following these steps, you can successfully set up Microsoft Clarity and use it to analyse and optimise your website.
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